marketing
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TV Viewers to Madison Avenue: Please quit driving drunk on digital
Today AdAge gives us Clinton and Sanders Using Addressable Advertising in New York Market: Precision Targeting Is Especially Relevant in NYC, Say Political Media Observers, by @LowBrowKate. Here’s how it works: In order to aim addressable TV spots to those voters, the campaigns provide a list of the individual voters they want to target to… Continue reading
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At last, Cluetrain’s time has come
While The Cluetrain Manifesto is best known for its 95 theses (especially its first, “Markets are conversations”), the clue that matters most is this one, which runs above the whole list: we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it. That was… Continue reading
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Talking customer power and VRM
I’ll be on a webinar this morning talking with folks about The Intention Economy and the Rise in Customer Power. That link goes to my recent post about it on the blog of Modria, the VRM company hosting the event. It’s at 9:30am Pacific time. Read more about it and register to attend here. There… Continue reading
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The Adblock War Series
Here is a list of pieces I’ve written on what has come to be known as the “adblock wars.” That term applies most to #22 (written August of ’15) those that follow. But the whole series works as a coherent whole that might make a good book if a publisher is interested. Why online advertising sucks,… Continue reading
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How adtech, not ad blocking, breaks the social contract
Advocates of adtech—tracking-based advertising—are lately claiming that ad blocking is breaking the social contract. This is self-serving and delusional bullshit. Let me explain why. In my browser, when I visit a page, I am requesting that page. I am not requesting stuff other than that page itself. This is what the hypertext protocol (http) provides. (Protocols are… Continue reading
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Debugging adtech assumptions
In this post I respond in detail to assertions made in a pair of pro-adtech pieces: Advertiser’s Mandate In The Age Of Ad Blocking: Blend In, by Pat LaPointe in MediaPost; and Welcome to hell: Apple vs Google vs Facebook and the slow death of the web, by Nilay Patel in The Verge. First, Pat LaPointe—… Continue reading
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If marketing listened to markets, they’d hear what ad blocking is telling them
What follows is my comment (the first one!) under Confusion Reigns as Apple Puts the Spotlight on Mobile Ad Blocking, in AdAge. I’ve added some links. Marketers should be looking at what the market wants, and why. The market is customers, and they are speaking to marketers today by making ad blockers the most popular… Continue reading
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Separating advertising’s wheat and chaff
Advertising used to be simple. You knew what it was, and where it came from. Whether it was an ad you heard on the radio, saw in a magazine or spotted on a billboard, you knew it came straight from the advertiser through that medium. The only intermediary was an advertising agency, if the advertiser… Continue reading
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What should we call the selling of our digital body parts?
In a provocative OuiShareFest talk titled You Are the Product, Aral Balkan says this: I think we are at the point where we have to ask ourselves the very uncomfortable question: What do we call the business of selling everything else about you, that makes you who you are, apart from your physical body? And why, if this… Continue reading
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Idea: nets from the Nets for Brooklyn’s schools and playgrounds
Here is a simple idea for the Brooklyn Nets that will do a world of good for their borough and their team: provide new nets for every net-less basketball hoop in every school and playground. The cost of few thousand team color (black and white) nets probably wouldn’t be more than the cost of one… Continue reading
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Dear Magazines: please quit screwing loyal subscribers
When my main credit card got yanked for some kind of fraud activity earlier this month (as it seems all of them do, sooner or later) I had the unpleasant task of going back over my bills to see what companies I’d need to give a new credit card number. Among those many (Amazon, Apple,… Continue reading
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Captivity rules
In one corner sit me, Don Marti, Phil Windley, Dave Winer, Eben Moglen, John Perry Barlow, Cory Doctorow, Aral Balkan, Adriana Lukas, Keith Hopper, Walt Whitman, William Ernest Henley, the Indie Web people, the VRM development community, authors of the Declaration of Independence, and the freedom-loving world in general. We hold as self-evident that personal agency and… Continue reading
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Because freedom matters
After one of my reluctant visits to Facebook yesterday, I posted this there: If I were actually the person Facebook advertised to, I would be an impotent, elderly, diabetic, hairy (or hairless) philandering cancer patient, heart attack risk, snoring victim, wannabe business person, gambling and cruise boat addict, and possible IBM Cloud customer in need… Continue reading
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The most important event, ever
IIW XX, the 20th Internet Identity Workshop, comes at a critical inflection point in the history of VRM: Vendor Relationship Management, the only business movement working toward giving you both independence from the silos and walled gardens of the world; and better means for engaging with every business in the world — your way, rather… Continue reading
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How Radio Can Defend the Dashboard
Dash — “the connected car audiotainment™ conference” — is happening next week in Detroit. It’s a big deal, because cars are morphing into digital things as well as automotive ones. This means lots of new stuff is crowding onto dashboard spaces where radios alone used to live. This is a big deal for radio, since most listening… Continue reading
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Giving respect to brand advertising
I wrote the first half of the following two years ago for a name-brand Web magazine that decided not to run it. You can guess why. I later turned it into a shorter piece for Wharton‘s Future of Advertising collection. For this post I took out some cruft and added a new second half. As usual,… Continue reading