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Category Archives: advertising
We Need Whole News
Journalism is in trouble because journals are going away. So are broadcasters that do journalism rather than opinionism. Basically, they are either drowning in digital muck or adapting to it—and many have. Also in that muck are a zillion new … Continue reading
Posted in advertising, Broadcasting, Commons, Culture, governance, Journalism, marketing
Tagged Digital Life
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Toward customer boats fishing on a sea of goods and services
I’ll be talking shortly to some readers of The Intention Economy who are looking for ways to connect that economy with advertising. (Or so I gather. I’ll know more soon.) What follows is the gist of what I wrote to … Continue reading
Posted in adtech, advertising, AI, publishing, VRM
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The most important standard in development today
It’s P7012: Standard for Machine Readable Personal Privacy Terms, which “identifies/addresses the manner in which personal privacy terms are proffered and how they can be read and agreed to by machines.” P7012 is being developed by a working group of the IEEE. … Continue reading
Posted in advertising, Business, data, intention economy, Internet, marketing
Tagged nostalking #nostalking terms privacy p7012
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Attention is not a commodity
In one of his typically trenchant posts, titled Attentive, Scott Galloway (@profgalloway) compares human attention to oil, meaning an extractive commodity: We used to refer to an information economy. But economies are defined by scarcity, not abundance (scarcity = value), … Continue reading
Posted in adtech, advertising, Business, data, Digital Life, problems, VRM
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The Empire Strikes On
Twelve years ago, I posted The Data Bubble. It began, The tide turned today. Mark it: 31 July 2010. That’s when The Wall Street Journal published The Web’s Gold Mine: Your Secrets, subtitled A Journal investigation finds that one of the fastest-growing businesses on … Continue reading
Posted in adtech, advertising, data, intention economy, Internet, Journalism, Law, media, privacy, problems, regulation, Technology, VRM
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Where the Intention Economy Beats the Attention Economy
There’s an economic theory here: Free customers are more valuable than captive ones—to themselves, to the companies they deal with, and to the marketplace. If that’s true, the intention economy will prove it. If not, we’ll stay stuck in the attention … Continue reading
Posted in adtech, advertising, Business, intention economy
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Redux 002: Listen Up
This is a 1999 post on the (pre-blog) website that introduced my handful of readers to The Cluetrain Manifesto, which had just gone up on the Web, and instantly got huge without my help. It was also a dry run for a chapter in the book … Continue reading
Posted in advertising, Blogging, Cluetrain, Ideas
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Apple vs (or plus) Adtech, Part II
My post yesterday saw action on Techmeme (as I write this, it’s at #2) and on Twitter (from Don Marti, Augustine Fou, et. al.), and in thoughtful blog posts by John Gruber in Daring Fireball and Nick Heer in Pixel … Continue reading
Posted in adtech, advertising, Apple, VRM
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Apple vs (or plus) Adtech, Part I
This piece has had a lot of very smart push-back (and forward, but mostly back). I respond to it in Part II, here. If you haven’t seen it yet, watch Apple’s Privacy on iPhone | tracked ad. In it a … Continue reading
Posted in adtech, advertising, Apple
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Why is the “un-carrier” falling into the hellhole of tracking-based advertising?
For a few years now, T-Mobile has been branding itself the “un-carrier,” saying it’s “synonymous with 100% customer commitment.” Credit where due: we switched from AT&T a few years ago because T-Mobile, alone among U.S. carriers at the time, gave customers … Continue reading
Posted in adtech, advertising, Business
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