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On taking personalized ads personally
In the pile of comments under the post on Facebook I wrote about here yesterday, Christopher Brock writes a long and thoughtful response that pretty much represents the thinking of the adtech business today. Since it’s hard to respond point-by-point in Facebook’s … Continue reading →
Posted in marketing, problems
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Tagged ad exchange, adtech, advertising, brain, data exchange, demand side platforms, Facebook, programmatic, RTB, spinal cord, supply side platforms CPC
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