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Tag Archives: Cluetrain
On @Cluetrain, @advertising @social and #NewClues
In There Is No More Social Media — Just Advertising, Mike Proulx (@McProulx) begins, Fifteen years ago, the provocative musings of Levine, Locke, Searls and Weinberger set the stage for a grand era of social media marketing with the publication … Continue reading
The train goes the other way
Marketing Needs To Stop Its BS and Wake Up, the headline says. True. The bottom line: “At the end of the day, audiences have moved on and their expectations have changed. The next five years will see drastic changes in … Continue reading
Posted in Blogging, Business, Cluetrain, Future, Ideas, Technology, VRM
Tagged Cluetrain, Huffington Post, Huffpo, marketing, VRM
4 Comments
Cluetrainings
Had a great time mixing it up with the BlogTalkRadio folks a couple nights ago, talking Cluetrain after 10 years. Here’s the show. Big thanks to Allan Hoving for lining up and co-hosting it with Janet Fouts and Jim Love. … Continue reading
Posted in Cluetrain, Future, Ideas, radio, VRM
Tagged Allan Hoving, Blog Talk Radio, Boston Tea Party, Cluetrain, Janet Fouts, Jim Love, Karl Marx, Lutheran, Martin Luther, Tea party, The Cluetrain Manifesto
12 Comments
Tuning time and place
In Curation, meta-curation, and live Net radio, Jon Udell begins, “I’ve long been dissatisfied with how we discover and tune into Net radio”, but doesn’t complain about it. He hacks some solutions. First he swaps time for place: I’ve just … Continue reading
Posted in Business, Fun, Ideas, infrastructure, Live Web, music, News, radio, VRM
Tagged Calendar, Cluetrain, Delicious, iCal, iCalendar, iTunes, Jon Udell, KUOW, Public Radio Player, radio, Ross Reynolds, The Cluetrain Manifesto, The Conversation, Tony Karrer, topical hub, tuning, Webjay
7 Comments
Cluefest
In the month since it hit the streets (at least here in the U.S.), I’ve been surprised at how little those who like Cluetrain know about the new, 10th anniversary edition of the book. Many assume that it’s a fancy … Continue reading
Posted in Cluetrain, Events
Tagged Berkman Center, book, Cluetrain, harvard, Harvard Law School, HLS
7 Comments
The Trillion-Dollar Market
Forget financial markets for a minute, and think about the directions money moves in retail markets. While much of it moves up and down the supply chains, the first source is customers. The money that matters most is what customers … Continue reading
Posted in Business, infrastructure, VRM
Tagged Chris Locke, Christopher Locke, Cluetrain, marketing, marketplace, markets, Net, The Cluetrain Manifesto, Web
10 Comments
Trainfeed spotting
With the 10th anniversary edition of Cluetrain coming out, I thought I’d try to keep up with postings that mention “Cluetrain” — through four five Live Web* search engines: BlogPulse, Google BlogSearch, Technorati, FreindFeed Search and Twitter Search. I’ve got … Continue reading
Posted in Blogging, Business
Tagged BlogPulse, Chris Heath, Cluetrain, FriendFeed, FriendFeed Search, Google Blogsearch, Technorati, Twitter Search
5 Comments
#Cluetrain @10
Ten years ago The Cluetrain Manifesto was a website that had been up for a couple of months — long enough to create a stir and get its four authors a book deal. By early June we had begun work … Continue reading
Posted in Berkman, Events, Fun, Future, Ideas, Past
Tagged "David Weinberger", "Doc Searls", "Jonathan Zittrain", Berkman, Berkman Center, Chris Locke, Christopher Locke, Cluetrain, Dan Gillmor, harvard, Harvard Law School, HLS, Jake McKee, JP Rangaswami, jz, Rick Levine, The Cluetrain Manifesto
19 Comments
We’re gonna need a bigger boat
WebTV was way ahead of its time and exactly backwards. The idea was to put the Web on TV. In the prevailing media framework of the time, this made complete sense. TV had been around since the Forties, and nearly … Continue reading
A tip of the asshat
I’m trying not to blog. I really am. Everything I’ve blogged today is finished leftovers or mooshed-together debris thrown off by Actual Work. But not this post here. This is one I have to put up because I can’t help … Continue reading