Tag Archives: Cluetrain

On @Cluetrain, @advertising @social and #NewClues

In There Is No More Social Media — Just Advertising, Mike Proulx (@McProulx) begins, Fifteen years ago, the provocative musings of Levine, Locke, Searls and Weinberger set the stage for a grand era of social media marketing with the publication … Continue reading

Posted in Books, Business, Cluetrain, Future, Harvard, history, Identity, Internet, marketing, Past, Social, Technology | Tagged , , , , | 2 Comments

The train goes the other way

Marketing Needs To Stop Its BS and Wake Up, the headline says. True. The bottom line: “At the end of the day, audiences have moved on and their expectations have changed. The next five years will see drastic changes in … Continue reading

Posted in Blogging, Business, Cluetrain, Future, Ideas, Technology, VRM | Tagged , , , , | 4 Comments


Had a great time mixing it up with the BlogTalkRadio folks a couple nights ago, talking Cluetrain after 10 years. Here’s the show. Big thanks to Allan Hoving for lining up and co-hosting it with Janet Fouts and Jim Love. … Continue reading

Posted in Cluetrain, Future, Ideas, radio, VRM | Tagged , , , , , , , , , , | 12 Comments

Tuning time and place

In Curation, meta-curation, and live Net radio, Jon Udell begins, “I’ve long been dissatisfied with how we discover and tune into Net radio”, but doesn’t complain about it. He hacks some solutions. First he swaps time for place: I’ve just … Continue reading

Posted in Business, Fun, Ideas, infrastructure, Live Web, music, News, radio, VRM | Tagged , , , , , , , , , , , , , , , , | 7 Comments


In the month since it hit the streets (at least here in the U.S.), I’ve been surprised at how little those who like Cluetrain know about the new, 10th anniversary edition of the book. Many assume that it’s a fancy … Continue reading

Posted in Cluetrain, Events | Tagged , , , , , | 7 Comments

The Trillion-Dollar Market

Forget financial markets for a minute, and think about the directions money moves in retail markets. While much of it moves up and down the supply chains, the first source is customers. The money that matters most is what customers … Continue reading

Posted in Business, infrastructure, VRM | Tagged , , , , , , , , | 10 Comments

Trainfeed spotting

With the 10th anniversary edition of  Cluetrain coming out, I thought I’d try to keep up with postings that mention “Cluetrain” — through four five Live Web* search engines: BlogPulse, Google BlogSearch, Technorati, FreindFeed Search and Twitter Search. I’ve got … Continue reading

Posted in Blogging, Business | Tagged , , , , , , , | 5 Comments

#Cluetrain @10

Ten years ago The Cluetrain Manifesto was a website that had been up for a couple of months — long enough to create a stir and get its four authors a book deal. By early June we had begun work … Continue reading

Posted in Berkman, Events, Fun, Future, Ideas, Past | Tagged , , , , , , , , , , , , , , , , | 19 Comments

We’re gonna need a bigger boat

WebTV was way ahead of its time and exactly backwards. The idea was to put the Web on TV. In the prevailing media framework of the time, this made complete sense. TV had been around since the Forties, and nearly … Continue reading

Posted in Art, Business, Future, Gear, Ideas, infrastructure, Past, Politics, problems, Sports, VRM | Tagged , , , | 9 Comments

A tip of the asshat

I’m trying not to blog. I really am. Everything I’ve blogged today is finished leftovers or mooshed-together debris thrown off by Actual Work. But not this post here. This is one I have to put up because I can’t help … Continue reading

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