Here is a simple idea for the Brooklyn Nets that will do a world of good for their borough and their team: provide new nets for every net-less basketball hoop in every school and playground.
The cost of few thousand team color (black and white) nets probably wouldn’t be more than the cost of one player hired at minimum salary. The good will coming from it will be immeasurable.
Think about team members going out to playgrounds and helping install fresh nets on empty hoops. The photo opportunities are a lesser benefit than bonding between the team and its borough — or the whole city, if they want to take the program all the way.