
In Know your .agent, Esther Dyson suggests that we need a DNS-like registry of AI agents. She and her colleagues at the Agentic AI foundation (agentcommunity.org) have started one, and it has some good premises, such as accountability for AI agents and their operators.
.agent is clearly designed—so far—to make Anthropic, Google, Microsoft, OpenAi, Perplexity, et. al. accountable for what their agents do. But what about personal agents: ones that are entirely ours? That’s what I would want respected if such a registry were required for all the world’s AI agents.
So, if .agent has any chance of becoming a DNS for agents of all kinds, I would like to register searls.agent, just like I registered searls.com in 1995. I’m writing what follows while going through the registration process.
<registration process>
To register an agent at AgentCommunity.org, you commit to the AgentCommunity charter, which is at agentcommunity/governance, on GitHub. Here it is, with my responses to its points. What it says is in italics. My responses are in boldface—
- You are actively developing, researching, deploying, or meaningfully using autonomous software agents or related tooling. (In other words, you consider yourself part of the autonomous agents community relevant to the .agent domain.) I wasn’t, but I am now.
- You support the creation of the .agent top-level domain to foster a trustworthy, interoperable agent ecosystem. Yes, so long as personal agents have the same status and respect as corporate ones. You know, like they do with the DNS (Domain Name System).
- You commit that any .agent domain you may register will (a) be used in connection with autonomous-agent technology and (b) expose a compliance endpoint affirming alignment to the technical “Human-Centric Agent Standard” once published. (This is essentially an agreement to follow the community’s future rules: any .agent domain you get will be put to appropriate use and will include a public mechanism to show compliance with agreed safety/interoperability standards.) Yes, but I hate “-centric” because it is a corporate perspective. I prefer “-driven” to centric, for reasons I explained here, way back in 2008.
- You consent to be listed (by name/organisation) as a public community supporter of the .agent application. (Your support won’t be anonymous – it will be known and count towards the community’s credibility.) I’m cool with that, long as my advocacy for personal AI agents gets heard.
- This is a non-binding expression of support. No fees or legal liabilities arise until a future, formal membership or registrar agreement is executed with the duly-formed operating entity. (In plain terms: this is a goodwill pledge, not a contract; you’re not paying anything and can’t be held liable if you change your mind later. Formal obligations will only come if and when the community’s operating organization is established and you choose to formally join or register a domain.) Cool with that too.
</registration process>
Okay, so now my thoughts—
- While it is conceivable that we may each have a single master agent that works across our personal data (behind our own castle moats) and interacts with others on our behalf (across our own drawbridges), we are more likely to have many agents:
- one (or more) or health
- one (or more) for finances
- one (or more) for retail
- one (or more) for interacting with customer service agents
- one (or more) for managing our many subscriptions and other recurring expenses
- one (or more) for scheduling and archiving our many interactions
- one (or more) for our contacts (directly and through social media)
- one (or more) to keep records of MyTerms and other forms of agreements with websites, services, government agencies, and other entities
- Does it make sense to register all of those? Probably not. But it does make sense to certify our personal need to finally express our full power, as independent and self-sovereign agents in the marketplace—as the Internet promised us in the first place. (And why we wrote The Cluetrain Manifesto in 1999 and New Clues in 2015—and related stuff in many other places.)
- In tech parlance, we need to own root, and operate fully respected personal agents of our own.
- The agentic Internet will need governance. I can see that. But is .agent the best (or only) way? Thanks to MyTerms, we will have one form of governance through contracts between people and the entities that serve them. And we will need others.
- The agentic Internet won’t be worthy of its name unless it creates an intention economy to obsolesce the attention economy we got from surveillance-based advertising. Will .agent help with that? Not yet, which is one reason I’m joining the .agency community by registering searls.agent and writing this up.
- .agent needs to look and behave more as an enabling system than an operational hurdle. I can see ways it might do that, but only if it starts caring about what it can do for people and not just for companies.
- There are other approaches in the world. One is to hack ourselves, for example with KidOYO, created by Devon and Melora Loffreto. Devon authored the Root Declaration and all the thinking and writing behind it, going back to 2002. Another is Sovereign AI (the first name of which would probably not have happened without Devon’s leadership long ago). Sovereign AI is about enterprise AI development, but could also apply to personal AI agentics. There’s KwaaiNet. NeuroNest. Personal.ai. OpenClaw. Vellum.ai. Leon. Anything LLM. PyGPT. Jan.ai. Hmm: The Agentic Internet Foundation (AAIF) might be another, if it’s not just about corporate AI.
I have more thoughts, but also other work to do. Meanwhile, I’m eager to hear what you think.
















