marketing
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How Radio Can Defend the Dashboard
Dash — “the connected car audiotainment™ conference” — is happening next week in Detroit. It’s a big deal, because cars are morphing into digital things as well as automotive ones. This means lots of new stuff is crowding onto dashboard spaces where radios alone used to live. This is a big deal for radio, since most listening… Continue reading
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Giving respect to brand advertising
I wrote the first half of the following two years ago for a name-brand Web magazine that decided not to run it. You can guess why. I later turned it into a shorter piece for Wharton‘s Future of Advertising collection. For this post I took out some cruft and added a new second half. As usual,… Continue reading