Category Archives: VRM

All home now

From 2007 until about a month ago, I wrote on three blogs that lived at blogs.harvard.edu. There was my personal blog (this one here, which I started after retiring my original blog), ProjectVRM‘s blog (also its home page), and Trunkline, … Continue reading

Posted in Berkman, Blogging, Harvard, infrastructure, Journalism, VRM, WordPress | 3 Comments

Toward customer boats fishing on a sea of goods and services

I’ll be talking shortly to some readers of The Intention Economy who are looking for ways to connect that economy with advertising. (Or so I gather. I’ll know more soon.) What follows is the gist of what I wrote to … Continue reading

Posted in adtech, advertising, AI, publishing, VRM | Leave a comment

Attention is not a commodity

In one of his typically trenchant posts, titled Attentive, Scott Galloway (@profgalloway) compares human attention to oil, meaning an extractive commodity: We used to refer to an information economy. But economies are defined by scarcity, not abundance (scarcity = value), … Continue reading

Posted in adtech, advertising, Business, data, Digital Life, problems, VRM | Leave a comment

Because We Still Have Net 1.0

That’s the flyer for the first salon in our Beyond the Web Series at the Ostrom Workshop, here at Indiana University. You can attend in person or on Zoom. Register here for that. It’s at 2 PM Eastern on Monday, September 19. … Continue reading

Posted in Cluetrain, data, Events, Ostrom Workshop, privacy, VRM | 1 Comment

The Empire Strikes On

Twelve years ago, I posted The Data Bubble. It began, The tide turned today. Mark it: 31 July 2010. That’s when The Wall Street Journal published The Web’s Gold Mine: Your Secrets, subtitled A Journal investigation finds that one of the fastest-growing businesses on … Continue reading

Posted in adtech, advertising, data, intention economy, Internet, Journalism, Law, media, privacy, problems, regulation, Technology, VRM | Leave a comment

Building a Relationship Economy

In faith that nothing lasts forever, and that an institution that’s been around since 1636 is more likely to keep something published online for longer than one that was born in 1994 and isn’t quite dead yet (and with full … Continue reading

Posted in intention economy, publishing, radio, tv, VRM | 3 Comments

Apple vs (or plus) Adtech, Part II

My post yesterday saw action on Techmeme (as I write this, it’s at #2) and on Twitter (from Don Marti, Augustine Fou, et. al.), and in thoughtful blog posts by John Gruber in Daring Fireball and Nick Heer in Pixel … Continue reading

Posted in adtech, advertising, Apple, VRM | 1 Comment

Toward new kinds of leverage

“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world,” Archimedes is said to have said. For almost all of the last four years, Donald Trump was one hell of … Continue reading

Posted in adtech, advertising, Blogging, Business, Customertech, Future, Internet, Journalism, problems, Technology, VRM | Leave a comment

We’ve seen this movie before

When some big outfit with a vested interest in violating your privacy says they are only trying to save small business, grab your wallet. Because the game they’re playing is misdirection away from what they really want. The most recent … Continue reading

Posted in adtech, advertising, Business, Ideas, privacy, problems, regulation, VRM | Leave a comment

Is Flickr in trouble again?

December 10, 2020: This matter has been settled now, meaning Flickr appears not to be in trouble, and my account due for renewal will be automatically renewed. I’ve appended what settled the matter to the bottom of this post. Note … Continue reading

Posted in Business, problems, VRM | Leave a comment