Category Archives: marketing

We Need Whole News

Journalism is in trouble because journals are going away. So are broadcasters that do journalism rather than opinionism. Basically, they are either drowning in digital muck or adapting to it—and many have. Also in that muck are a zillion new … Continue reading

Posted in advertising, Broadcasting, Commons, Culture, governance, Journalism, marketing | Tagged | Leave a comment

The Rhetoric of War

I wrote this more than a quarter century ago when Linux Journal was the only publication that would have me, and I posted unsold essays and wannabe columns at searls.com. These postings accumulated in this subdirectory for several years before Dave Winer got … Continue reading

Posted in Cognitive Science, Internet, Linguistics, marketing, metaphor | Leave a comment

The most important standard in development today

It’s P7012: Standard for Machine Readable Personal Privacy Terms, which “identifies/addresses the manner in which personal privacy terms are proffered and how they can be read and agreed to by machines.” P7012 is being developed by a working group of the IEEE. … Continue reading

Posted in advertising, Business, data, intention economy, Internet, marketing | Tagged | Leave a comment

Just in case you feel safe with Twitter

Just got a press release by email from David Rosen (@firstpersonpol) of the Public Citizen press office. The headline says “Historic Grindr Fine Shows Need for FTC Enforcement Action.” The same release is also a post in the news section of the Public Citizen website. … Continue reading

Posted in adtech, advertising, Business, data, marketing, personal data, privacy, problems, publishing, Technology | Leave a comment

Time for advertising to call off the dogs

Digital advertising needs to sniff its own stench, instead of everybody’s digital butts. A sample of that stench is wafting through the interwebs from  the Partnership for Responsible Addressable Media, an ad industry bullphemism for yet another way to excuse the … Continue reading

Posted in adtech, advertising, Journalism, marketing, publishing | 3 Comments

So far, privacy isn’t a debate

Remember the dot com boom? Doesn’t matter if you don’t. What does matter is that it ended. All business manias do. That’s why we can expect the “platform economy” and “surveillance capitalism” to end. Sure, it’s hard to imagine that … Continue reading

Posted in adtech, advertising, Journalism, Law, marketing, personal data, problems, publishing, Technology, VRM | Leave a comment

Zoom’s new privacy policy

Yesterday (March 29), Zoom updated its privacy policy with a major rewrite. The new language is far more clear than what it replaced, and which had caused the concerns I detailed in my previous three posts: Zoom needs to clean up … Continue reading

Posted in adtech, advertising, Business, conferencing, data, education, marketing, problems | 4 Comments

Helping Zoom

[This is the third of four posts. The last of those, Zoom’s new privacy policy, visits the company’s positive response to input such as mine here. So you might want to start with that post (because it’s the latest) and … Continue reading

Posted in adtech, advertising, Business, conferencing, marketing, Pandemic, problems, Technology, VRM | 3 Comments

More on Zoom and privacy

[This is the second of four posts. The last of those, Zoom’s new privacy policy., visits the company’s positive response to input such as mine here. So you might want to start with that post (because it’s current) and look … Continue reading

Posted in advertising, conferencing, marketing, problems, Social | 5 Comments

Do you really need all this personal information, @RollingStone?

Here’s the popover that greets visitors on arrival at Rolling Stone‘s website: Our Privacy Policy has been revised as of January 1, 2020. This policy outlines how we use your information. By using our site and products, you are agreeing to the … Continue reading

Posted in adtech, advertising, Business, history, Internet, Journalism, Law, marketing, Personal, personal data, publishing, Technology, VRM | Leave a comment