Category Archives: marketing

The Spinner’s hack on journalism

The Spinner* (with the asterisk) is “a service that enables you to subconsciously influence a specific person, by controlling the content on the websites he or she usually visits.” Meaning you can hire The Spinner* to hack another person. It … Continue reading

Posted in adtech, advertising, Business, Internet, Journalism, marketing, privacy, Technology | 1 Comment

On renting cars

I came up with that law in the last millennium and it applied until Chevy discontinued the Cavalier in 2005. Now it should say, “You’re going to get whatever they’ve got.” The difference is that every car rental agency in … Continue reading

Posted in adtech, advertising, Blogging, Business, Cluetrain, Geography, history, infrastructure, Law, Life, marketing, publishing, Technology, VRM | Leave a comment


It’s misses like this that have people thinking there’s nothing to fear from AI.

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We can do better than selling our data

If personal data is actually a commodity, can you buy some from another person, as if that person were a fruit stand? Would you want to? Not yet. Or maybe not really. Either way, that’s the idea behind the urge … Continue reading

Posted in adtech, advertising, Business, Customertech, history, Ideas, Internet, marketing, Nature, personal data, problems, publishing, Technology, VRM | 3 Comments

For privacy we need tech more than policy

To get real privacy in the online world, we need to get the tech horse in front of the policy cart. So far we haven’t done that. Let me explain… Nature and the Internet both came without privacy. The difference … Continue reading

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Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing

Let’s start with Facebook’s Surveillance Machine, by Zeynep Tufekci in last Monday’s New York Times. Among other things (all correct), Zeynep explains that “Facebook makes money, in other words, by profiling us and then selling our attention to advertisers, political … Continue reading

Posted in adtech, advertising, Berkman, Business, Customertech, Ideas, infrastructure, Internet, Journalism, Law, Links, marketing, News, Personal, privacy, problems, publishing, Research, Technology, VRM | 72 Comments

A Qualified Fail

Power of the People is a great grabber of a headline, at least for me. But it’s a pitch for a report that requires filling out the form here on the right: You see a lot of these: invitations to … Continue reading

Posted in adtech, advertising, Business, Cluetrain, Customertech, Identity, Law, marketing, problems, Technology | 3 Comments

Mics Matter

Sometimes you get what you pay for. In this case, a good microphone in a bluetooth headset. Specifically, the Bose Soundsport Wireless: I’ve had these a day so far, and I love them. But not just because they sound good. … Continue reading

Posted in Apple, audio, marketing, Personal, problems, Technology, VRM | 7 Comments

The real problem is Decoy News (and decoy content of all kinds)—and the platforms can’t fix it

The term “fake news” was a casual phrase until it became clear to news media that a flood of it had been deployed during last year’s presidential election in the U.S. Starting in November 2016, fake news was the subject … Continue reading

Posted in advertising, fire, Internet, Journalism, marketing, Nature, problems | Tagged , , | 3 Comments

Data is the New Love

Personal data, that is. Because it’s good to give away—but only if you mean it. And it’s bad to take it, even it seems to be there for the taking. I bring this up because a quarter million pages (so far) … Continue reading

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