Recent Comments
Category Archives: marketing
The Spinner’s hack on journalism
The Spinner* (with the asterisk) is “a service that enables you to subconsciously influence a specific person, by controlling the content on the websites he or she usually visits.” Meaning you can hire The Spinner* to hack another person. It … Continue reading
Posted in adtech, advertising, Business, Internet, Journalism, marketing, privacy, Technology
1 Comment
On renting cars
I came up with that law in the last millennium and it applied until Chevy discontinued the Cavalier in 2005. Now it should say, “You’re going to get whatever they’ve got.” The difference is that every car rental agency in … Continue reading
Posted in adtech, advertising, Blogging, Business, Cluetrain, Geography, history, infrastructure, Law, Life, marketing, publishing, Technology, VRM
Leave a comment
Really?
It’s misses like this that have people thinking there’s nothing to fear from AI.
We can do better than selling our data
If personal data is actually a commodity, can you buy some from another person, as if that person were a fruit stand? Would you want to? Not yet. Or maybe not really. Either way, that’s the idea behind the urge … Continue reading
Posted in adtech, advertising, Business, Customertech, history, Ideas, Internet, marketing, Nature, personal data, problems, publishing, Technology, VRM
3 Comments
For privacy we need tech more than policy
To get real privacy in the online world, we need to get the tech horse in front of the policy cart. So far we haven’t done that. Let me explain… Nature and the Internet both came without privacy. The difference … Continue reading
Posted in adtech, advertising, Business, Customertech, Internet, Journalism, marketing, personal data, privacy, problems, Technology
Leave a comment
Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing
Let’s start with Facebook’s Surveillance Machine, by Zeynep Tufekci in last Monday’s New York Times. Among other things (all correct), Zeynep explains that “Facebook makes money, in other words, by profiling us and then selling our attention to advertisers, political … Continue reading
Posted in adtech, advertising, Berkman, Business, Customertech, Ideas, infrastructure, Internet, Journalism, Law, Links, marketing, News, Personal, privacy, problems, publishing, Research, Technology, VRM
72 Comments
A Qualified Fail
Power of the People is a great grabber of a headline, at least for me. But it’s a pitch for a report that requires filling out the form here on the right: You see a lot of these: invitations to … Continue reading
Posted in adtech, advertising, Business, Cluetrain, Customertech, Identity, Law, marketing, problems, Technology
3 Comments
Mics Matter
Sometimes you get what you pay for. In this case, a good microphone in a bluetooth headset. Specifically, the Bose Soundsport Wireless: I’ve had these a day so far, and I love them. But not just because they sound good. … Continue reading
Posted in Apple, audio, marketing, Personal, problems, Technology, VRM
7 Comments
The real problem is Decoy News (and decoy content of all kinds)—and the platforms can’t fix it
The term “fake news” was a casual phrase until it became clear to news media that a flood of it had been deployed during last year’s presidential election in the U.S. Starting in November 2016, fake news was the subject … Continue reading
Posted in advertising, fire, Internet, Journalism, marketing, Nature, problems
Tagged adtech, decoy news, GDPR
3 Comments
Data is the New Love
Personal data, that is. Because it’s good to give away—but only if you mean it. And it’s bad to take it, even it seems to be there for the taking. I bring this up because a quarter million pages (so far) … Continue reading
Posted in adtech, advertising, data, Ideas, Internet, language, marketing, personal data, Technology
Leave a comment