marketing
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How the personal data extraction industry ends
Who Owns the Internet? — What Big Tech’s Monopoly Powers Mean for our Culture is Elizabeth Kolbert‘s review in The New Yorker of several books, one of which I’ve read: Jonathan Taplin’s Move Fast and Break Things—How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy. The main takeaway for me, to both Elizabeth’s piece and Jon’s… Continue reading
adtech, advertising, Business, data, Ideas, infrastructure, Internet, Law, marketing, News, Technology, VRM -
Google enters its chrysalis
In The Adpocalypse: What it Means, Vlogbrother Hank Green issues a humorous lament on the impending demise of online advertising. Please devote the next 3:54 of your life to watching that video, so you catch all his points and I don’t need to repeat them here. Got them? Good. All of Hank’s points are well-argued and make complete sense. They… Continue reading
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Brands need to fire adtech
Brands are starting to bail from adtech, and news about it is coming fast and hard. The New York Times said AT&T and Johnson & Johnson were pulling their ads from YouTube, concerned that “Google is not doing enough to prevent brands from appearing next to offensive material, like hate speech.” Business Insider said “more… Continue reading
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Exploring the business behind digital media’s invisibility cloaks
Imagine you’re on a busy city street where everybody who disagrees with you disappears. We have that city now. It’s called media—especially the social kind. You can see how this works on Wall Street Journal‘s Blue Feed, Red Feed page. Here’s a screen shot of the feed for “Hillary Clinton” (one among eight polarized… Continue reading
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A few words about trust
[3 December update: Here is a video of the panel.] So I was on a panel at WebScience@10 in London (@WebScienceTrust, #WebSci10), where the first question asked was, “What are two aspects of ‘trust and the Web’ that you think are most relevant/important at the moment?” My answer went something like this:::: 1) The Net… Continue reading
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The problem for people isn’t advertising, and the problem for advertising isn’t blocking. The problem for both is tracking.
In Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking, @JuliaAngwin and @ProPublica unpack what the subhead says well already: “Google is the latest tech company to drop the longstanding wall between anonymous online ad tracking and user’s names.” So here’s a message from humanity to Google and all the other spy organizations in… Continue reading
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@Staples, you can Un faster than that.
I just unsubscribed from Staples mailings, and got this: WTF? Is the request traveling by boat somewhere? Does it need to be aged before it works? We have computers now. We’re on the Internet. There is no reason why unsubscribing from anything should take longer than now. Staples is not alone at this, by the… Continue reading
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The cash model of “customer experience”
Here’s the handy thing about cash: it gives customers scale. It does that by working the same way for everybody, everywhere it’s accepted. It’s also anonymous by nature, meaning it carries no personal identifiers. Recording what happens with it is also optional, because using it doesn’t require an entry in a ledger (as happens with… Continue reading
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Is the online advertising bubble finally starting to pop?
I started calling online advertising a bubble in 2008. I made “The Advertising Bubble” a chapter in The Intention Economy in 2012. I’ve been unpacking what I figure ought to be obvious (but isn’t) in 52 posts and articles (so far) in the Adblock War Series. This will be the 53rd. And it ain’t happened yet. But, now… Continue reading
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Toward an ethics of influence
This event is now in the past and can be seen in its entirety here. Stop now and go to TimeWellSpent.io, where @TristanHarris, the guy on the left above, has produced and gathered much wisdom about a subject most of us think little about and all of us cannot value more: our time. Both of us… Continue reading
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TV Viewers to Madison Avenue: Please quit driving drunk on digital
Today AdAge gives us Clinton and Sanders Using Addressable Advertising in New York Market: Precision Targeting Is Especially Relevant in NYC, Say Political Media Observers, by @LowBrowKate. Here’s how it works: In order to aim addressable TV spots to those voters, the campaigns provide a list of the individual voters they want to target to… Continue reading
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At last, Cluetrain’s time has come
While The Cluetrain Manifesto is best known for its 95 theses (especially its first, “Markets are conversations”), the clue that matters most is this one, which runs above the whole list: we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it. That was… Continue reading
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Talking customer power and VRM
I’ll be on a webinar this morning talking with folks about The Intention Economy and the Rise in Customer Power. That link goes to my recent post about it on the blog of Modria, the VRM company hosting the event. It’s at 9:30am Pacific time. Read more about it and register to attend here. There… Continue reading
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The Adblock War Series
Here is a list of pieces I’ve written on what has come to be known as the “adblock wars.” That term applies most to #22 (written August of ’15) those that follow. But the whole series works as a coherent whole that might make a good book if a publisher is interested. Why online advertising sucks,… Continue reading
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How adtech, not ad blocking, breaks the social contract
Advocates of adtech—tracking-based advertising—are lately claiming that ad blocking is breaking the social contract. This is self-serving and delusional bullshit. Let me explain why. In my browser, when I visit a page, I am requesting that page. I am not requesting stuff other than that page itself. This is what the hypertext protocol (http) provides. (Protocols are… Continue reading
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Debugging adtech assumptions
In this post I respond in detail to assertions made in a pair of pro-adtech pieces: Advertiser’s Mandate In The Age Of Ad Blocking: Blend In, by Pat LaPointe in MediaPost; and Welcome to hell: Apple vs Google vs Facebook and the slow death of the web, by Nilay Patel in The Verge. First, Pat LaPointe—… Continue reading
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If marketing listened to markets, they’d hear what ad blocking is telling them
What follows is my comment (the first one!) under Confusion Reigns as Apple Puts the Spotlight on Mobile Ad Blocking, in AdAge. I’ve added some links. Marketers should be looking at what the market wants, and why. The market is customers, and they are speaking to marketers today by making ad blockers the most popular… Continue reading