marketing
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Do you really need all this personal information, @RollingStone?
Here’s the popover that greets visitors on arrival at Rolling Stone‘s website: Our Privacy Policy has been revised as of January 1, 2020. This policy outlines how we use your information. By using our site and products, you are agreeing to the policy. That policy is supplied by Rolling Stone’s parent (PMC) and weighs more than 10,000 words. In… Continue reading
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The Spinner’s hack on journalism
The Spinner* (with the asterisk) is “a service that enables you to subconsciously influence a specific person, by controlling the content on the websites he or she usually visits.” Meaning you can hire The Spinner* to hack another person. It works like this: You pay The Spinner* $29. For example, to urge a friend to… Continue reading
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On renting cars
I came up with that law in the last millennium and it applied until Chevy discontinued the Cavalier in 2005. Now it should say, “You’re going to get whatever they’ve got.” The difference is that every car rental agency in days of yore tended to get their cars from a single car maker, and now… Continue reading
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We can do better than selling our data
If personal data is actually a commodity, can you buy some from another person, as if that person were a fruit stand? Would you want to? Not yet. Or maybe not really. Either way, that’s the idea behind the urge by some lately to claim personal data as personal property, and then to make money (in… Continue reading
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For privacy we need tech more than policy
To get real privacy in the online world, we need to get the tech horse in front of the policy cart. So far we haven’t done that. Let me explain… Nature and the Internet both came without privacy. The difference is that we’ve invented privacy tech in the natural world, starting with clothing and shelter,… Continue reading
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Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing
Let’s start with Facebook’s Surveillance Machine, by Zeynep Tufekci in last Monday’s New York Times. Among other things (all correct), Zeynep explains that “Facebook makes money, in other words, by profiling us and then selling our attention to advertisers, political actors and others. These are Facebook’s true customers, whom it works hard to please.” Irony… Continue reading
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A Qualified Fail
Power of the People is a great grabber of a headline, at least for me. But it’s a pitch for a report that requires filling out the form here on the right: You see a lot of these: invitations to put one’s digital ass on mailing list, just to get a report that should have… Continue reading
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Mics Matter
Sometimes you get what you pay for. In this case, a good microphone in a bluetooth headset. Specifically, the Bose Soundsport Wireless: I’ve had these a day so far, and I love them. But not just because they sound good. Lots of earphones do that. I love them because the mic in the thing is… Continue reading
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The real problem is Decoy News (and decoy content of all kinds)—and the platforms can’t fix it
The term “fake news” was a casual phrase until it became clear to news media that a flood of it had been deployed during last year’s presidential election in the U.S. Starting in November 2016, fake news was the subject of strong and well-researched coverage by NPR (here and here), Buzzfeed, CBS (here and here),… Continue reading
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Data is the New Love
Personal data, that is. Because it’s good to give away—but only if you mean it. And it’s bad to take it, even it seems to be there for the taking. I bring this up because a quarter million pages (so far) on the Web say “data is the new oil.” That’s because a massive personal data… Continue reading
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How the personal data extraction industry ends
Who Owns the Internet? — What Big Tech’s Monopoly Powers Mean for our Culture is Elizabeth Kolbert‘s review in The New Yorker of several books, one of which I’ve read: Jonathan Taplin’s Move Fast and Break Things—How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy. The main takeaway for me, to both Elizabeth’s piece and Jon’s… Continue reading
adtech, advertising, Business, data, Ideas, infrastructure, Internet, Law, marketing, News, Technology, VRM -
Google enters its chrysalis
In The Adpocalypse: What it Means, Vlogbrother Hank Green issues a humorous lament on the impending demise of online advertising. Please devote the next 3:54 of your life to watching that video, so you catch all his points and I don’t need to repeat them here. Got them? Good. All of Hank’s points are well-argued and make complete sense. They… Continue reading
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Brands need to fire adtech
Brands are starting to bail from adtech, and news about it is coming fast and hard. The New York Times said AT&T and Johnson & Johnson were pulling their ads from YouTube, concerned that “Google is not doing enough to prevent brands from appearing next to offensive material, like hate speech.” Business Insider said “more… Continue reading
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Exploring the business behind digital media’s invisibility cloaks
Imagine you’re on a busy city street where everybody who disagrees with you disappears. We have that city now. It’s called media—especially the social kind. You can see how this works on Wall Street Journal‘s Blue Feed, Red Feed page. Here’s a screen shot of the feed for “Hillary Clinton” (one among eight polarized… Continue reading
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A few words about trust
[3 December update: Here is a video of the panel.] So I was on a panel at WebScience@10 in London (@WebScienceTrust, #WebSci10), where the first question asked was, “What are two aspects of ‘trust and the Web’ that you think are most relevant/important at the moment?” My answer went something like this:::: 1) The Net… Continue reading
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The problem for people isn’t advertising, and the problem for advertising isn’t blocking. The problem for both is tracking.
In Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking, @JuliaAngwin and @ProPublica unpack what the subhead says well already: “Google is the latest tech company to drop the longstanding wall between anonymous online ad tracking and user’s names.” So here’s a message from humanity to Google and all the other spy organizations in… Continue reading
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@Staples, you can Un faster than that.
I just unsubscribed from Staples mailings, and got this: WTF? Is the request traveling by boat somewhere? Does it need to be aged before it works? We have computers now. We’re on the Internet. There is no reason why unsubscribing from anything should take longer than now. Staples is not alone at this, by the… Continue reading
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The cash model of “customer experience”
Here’s the handy thing about cash: it gives customers scale. It does that by working the same way for everybody, everywhere it’s accepted. It’s also anonymous by nature, meaning it carries no personal identifiers. Recording what happens with it is also optional, because using it doesn’t require an entry in a ledger (as happens with… Continue reading