After one of my reluctant visits to Facebook yesterday, I posted this there:
If I were actually the person Facebook advertised to, I would be an impotent, elderly, diabetic, hairy (or hairless) philandering cancer patient, heart attack risk, snoring victim, wannabe business person, gambling and cruise boat addict, and possible IBM Cloud customer in need of business and credit cards I already have.
Sixty-eight likes and dozens of comments followed. Most were from people I know, most of whom were well-known bloggers a decade ago, when blogging was still hot shit. Some were funny (“You’re not?”). Some offered advice (“You should like more interesting stuff”). Some explained how to get along with it (“I’ve always figured the purpose of Internet ads was to remind me what I just bought from Amazon”). One stung: “So much for The Intention Economy.”
So I replied with this:
Great to see ya’ll here. Glad you took the bait. Now for something less fun.
I was told last week by an advertising dude about a company that has increased its revenues by 49% using surveillance-based personalized advertising.The ratio of respondents was 1 in a 1000. The number of times that 1 was exposed to the same personalized ad before clicking on it was 70.
He had read, appreciated and agreed with The Intention Economy, and he told me I would hate to hear that advertising success story. He was correct. I did.
I also hate that nearly all the readers all of us ever had on our own blogs are now here. Howdy.
Relatively speaking, writing on my own blog, which averages zero comments from dozens of readers (there used to be many thousands), seems a waste. Wanna write short? Do it in Facebook or Twitter. Wanna write long? Do it in Medium. Wanna write on your own DIY publication? Knock yourself out.
And, because the bloggers among us have already done that, we’re here.
So let’s face it: the leverage of DIY is going down. Want readers, listeners or viewers? Hey, it’s a free market. Choose your captor.
I’ve been working all my adult life toward making people independent, and proving that personal independence is good for business as well as for hacking and other sources of pleasure and productivity. But I wonder whether or not most people, including all of us here, would rather operate in captivity. Hey, it’s where everybody else is. Why not?
Here’s why. It’s the good ship Axiom: http://pixar.wikia.com/Axiom . Think about it.
Earth is the Net. It’s still ours: http://cluetrain.com/newclues. See you back home.
That’s where we are now.