Tag Archives: ad blocking

Nobody else owns our experiences

Who Owns the Mobile Experience? is a report by Unlockd on mobile advertising in the U.K. To clarify the way toward an answer, the report adds, “mobile operators or advertisers?” The correct answer is neither. Nobody’s experience is “owned” by … Continue reading

Posted in adtech, advertising, Broadcasting, Business, Internet, News, problems, publishing, Research, Technology, VRM | Tagged , , , , | 15 Comments

The Data Bubble redux

This Post ran on my blog almost six years ago. I was wrong about the timing, but not about the turning: because it’s about to happen this month at the Computer History Museum in Silicon Valley. More about that below … Continue reading

Posted in adtech, advertising, Business, Events, Law, marketing, problems, publishing, Research, Technology, VRM | Tagged , | 3 Comments

Will Content Blocking push Apple into advertising’s wheat business?

[Update on 3 January 2016: Buzzfeed reports that Apple is killing iAd and getting out of that business, ending the conflict I detail below. And Apple confirms the decision, here. For a look at what I am sure is behind … Continue reading

Posted in advertising, marketing, problems, Research, Technology, VRM | Tagged , , , , , , , | 9 Comments