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Tag Archives: marketing
On @Cluetrain, @advertising @social and #NewClues
In There Is No More Social Media — Just Advertising, Mike Proulx (@McProulx) begins, Fifteen years ago, the provocative musings of Levine, Locke, Searls and Weinberger set the stage for a grand era of social media marketing with the publication … Continue reading
The most important event, ever
IIW XX, the 20th Internet Identity Workshop, comes at a critical inflection point in the history of VRM: Vendor Relationship Management, the only business movement working toward giving you both independence from the silos and walled gardens of the world; … Continue reading
Posted in Business, Events, Future, Health, Ideas, Identity, Internet, IoT, marketing, VRM
Tagged advertising, APIs, Berkman Center, decentralization, iiw, IIWXX, independence, investment, liberation, marketing, PDEC, research, sales, Venture Capital, VRM
1 Comment
The necessity of inventions
Over on Facebook, @DonThorson and friends have been pondering the provenance of Invention is the mother of necessity. Writes Don, “… heard that once from Doc Searls – I think its an original. Seems more true everyday. (think facebook, smartphones, the … Continue reading
Posted in history, Technology
Tagged Don Thorson, Kim Maxwell, marketing, Racal-Vadic, Thorstein Veblen
6 Comments
The train goes the other way
Marketing Needs To Stop Its BS and Wake Up, the headline says. True. The bottom line: “At the end of the day, audiences have moved on and their expectations have changed. The next five years will see drastic changes in … Continue reading
Posted in Blogging, Business, Cluetrain, Future, Ideas, Technology, VRM
Tagged Cluetrain, Huffington Post, Huffpo, marketing, VRM
4 Comments
Reputation vs. Branding
Branding has jumped the shark. The meme is stale. Worn out. Post-peak. If branding were a show on Fox, it would be cancelled next week. I can witness this trend by watching links going to three posts I made last … Continue reading
Posted in Art, Business, News, Sports
Tagged brand, branding, brands, celebrity, corporates, fashion, LeBron James, marketing, Nike, Peets, Procter & Gamble, reputation, Tina Brown, Tom Ford, Toytota, USKN
35 Comments
Building better markets. Not just better marketing.
The comment thread in my last post was lengthened by Seth Finkelstein‘s characterization of me as “basically a PR person”. I didn’t like that, and a helpful back-and-forth between the two of us (and others) followed. In the midst of … Continue reading
Posted in Business, Future, Journalism, VRM
Tagged "David Weinberger", advertising, Allen Searls, Berkman, Berkman Center, blueberries, Carpenter, Chris Locke, Colette Searls, CXO, Durham, Eleanor Searls, fcc, George Washington Bridge, google, Göteburg, Hodskins Simone & Searls, Malmö, marketing, Mom, Palo Alto, paradise, Pop, PR, projectvrm, restaurtants, Ricke Levine, Searls, Seth Finkelstein, The Searls Group, Todd Carpenter, twitter, Wanigan, WWII
14 Comments
The Trillion-Dollar Market
Forget financial markets for a minute, and think about the directions money moves in retail markets. While much of it moves up and down the supply chains, the first source is customers. The money that matters most is what customers … Continue reading
Posted in Business, infrastructure, VRM
Tagged Chris Locke, Christopher Locke, Cluetrain, marketing, marketplace, markets, Net, The Cluetrain Manifesto, Web
10 Comments