marketing
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The most important event, ever
IIW XX, the 20th Internet Identity Workshop, comes at a critical inflection point in the history of VRM: Vendor Relationship Management, the only business movement working toward giving you both independence from the silos and walled gardens of the world; and better means for engaging with every business in the world — your way, rather… Continue reading
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The necessity of inventions
Over on Facebook, @DonThorson and friends have been pondering the provenance of Invention is the mother of necessity. Writes Don, “… heard that once from Doc Searls – I think its an original. Seems more true everyday. (think facebook, smartphones, the internet, computers).” So I responded, Back in the ’80s, I had a half-serious list of… Continue reading
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The train goes the other way
Marketing Needs To Stop Its BS and Wake Up, the headline says. True. The bottom line: “At the end of the day, audiences have moved on and their expectations have changed. The next five years will see drastic changes in the way organizations engage with their audiences. It’s not a choice anymore. These are the… Continue reading
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Reputation vs. Branding
Branding has jumped the shark. The meme is stale. Worn out. Post-peak. If branding were a show on Fox, it would be cancelled next week. I can witness this trend by watching links going to three posts I made last month: Brands are Boring, Brands are Bull and The Unbearable Lightness of Branding The latest… Continue reading
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Building better markets. Not just better marketing.
The comment thread in my last post was lengthened by Seth Finkelstein‘s characterization of me as “basically a PR person”. I didn’t like that, and a helpful back-and-forth between the two of us (and others) followed. In the midst of the exchange I said I would unpack some of my points in a fresh post… Continue reading
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The Trillion-Dollar Market
Forget financial markets for a minute, and think about the directions money moves in retail markets. While much of it moves up and down the supply chains, the first source is customers. The money that matters most is what customers spend on goods and services. Now here’s the question. Where is there more money to… Continue reading