Tag Archives: marketing

Great Coffee vs. Awful Marketing

My loyalty to Peet’s Coffee is absolute. I have loved Peet’s since it was a single store in Berkeley. I told my wife in 2001 that I wouldn’t move anywhere outside the Bay Area unless there was a Peet’s nearby. That pre-qualified Santa … Continue reading

Posted in advertising, Boston, Business, marketing, new york, Personal, Santa Barbara, Technology, Travel, VRM | Tagged , , , , , | 2 Comments

Nobody else owns our experiences

Who Owns the Mobile Experience? is a report by Unlockd on mobile advertising in the U.K. To clarify the way toward an answer, the report adds, “mobile operators or advertisers?” The correct answer is neither. Nobody’s experience is “owned” by … Continue reading

Posted in adtech, advertising, Broadcasting, Business, Internet, News, problems, publishing, Research, Technology, VRM | Tagged , , , , | 15 Comments

On @Cluetrain, @advertising @social and #NewClues

In There Is No More Social Media — Just Advertising, Mike Proulx (@McProulx) begins, Fifteen years ago, the provocative musings of Levine, Locke, Searls and Weinberger set the stage for a grand era of social media marketing with the publication … Continue reading

Posted in Books, Business, Cluetrain, Future, Harvard, history, Identity, Internet, marketing, Past, Social, Technology | Tagged , , , , | 2 Comments

The most important event, ever

IIW XX, the 20th Internet Identity Workshop, comes at a critical inflection point in the history of VRM: Vendor Relationship Management, the only business movement working toward giving you both independence from the silos and walled gardens of the world; … Continue reading

Posted in Business, Events, Future, Health, Ideas, Identity, Internet, IoT, marketing, VRM | Tagged , , , , , , , , , , , , , , | 1 Comment

The necessity of inventions

Over on Facebook, @DonThorson and friends have been pondering the provenance of Invention is the mother of necessity. Writes Don, “… heard that once from Doc Searls – I think its an original. Seems more true everyday. (think facebook, smartphones, the … Continue reading

Posted in history, Technology | Tagged , , , , | 6 Comments

The train goes the other way

Marketing Needs To Stop Its BS and Wake Up, the headline says. True. The bottom line: “At the end of the day, audiences have moved on and their expectations have changed. The next five years will see drastic changes in … Continue reading

Posted in Blogging, Business, Cluetrain, Future, Ideas, Technology, VRM | Tagged , , , , | 4 Comments

Reputation vs. Branding

Branding has jumped the shark. The meme is stale. Worn out. Post-peak. If branding were a show on Fox, it would be cancelled next week. I can witness this trend by watching links going to three posts I made last … Continue reading

Posted in Art, Business, News, Sports | Tagged , , , , , , , , , , , , , , , | 35 Comments

Building better markets. Not just better marketing.

The comment thread in my last post was lengthened by Seth Finkelstein‘s characterization of me as “basically a PR person”. I didn’t like that, and a helpful back-and-forth between the two of us (and others) followed. In the midst of … Continue reading

Posted in Business, Future, Journalism, VRM | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 14 Comments

The Trillion-Dollar Market

Forget financial markets for a minute, and think about the directions money moves in retail markets. While much of it moves up and down the supply chains, the first source is customers. The money that matters most is what customers … Continue reading

Posted in Business, infrastructure, VRM | Tagged , , , , , , , , | 10 Comments