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Tag Archives: adtech
Without aligning incentives, we can’t kill fake news or save journalism
It’s time to move past the toxic and destructive business called adtech: surveillance-based advertising. Adtech is the Agent Smith of digital advertising: a rogue programmatic approach to digital advertising that rationalizes tracking people like marked animals. Today adtech is the main business model for nearly all … Continue reading
Posted in adtech, advertising, Journalism
Tagged adtech, advertising, content, direct marketing, Journalism
1 Comment
Really?
It’s misses like this that have people thinking there’s nothing to fear from AI.
The real problem is Decoy News (and decoy content of all kinds)—and the platforms can’t fix it
The term “fake news” was a casual phrase until it became clear to news media that a flood of it had been deployed during last year’s presidential election in the U.S. Starting in November 2016, fake news was the subject … Continue reading
Posted in advertising, fire, Internet, Journalism, marketing, Nature, problems
Tagged adtech, decoy news, GDPR
3 Comments
How True Advertising Can Save Journalism From Drowning in a Sea of Content
Journalism is in a world of hurt because it has been marginalized by a new business model that requires maximizing “content” instead. That model is called adtech. We can see adtech’s effects in The New York Times’ In New Jersey, Only … Continue reading
Posted in adtech, advertising, Business, Journalism, problems, publishing, Technology
Tagged adtech, advertising, civilization, content, content generation, content producers, content production, Journalism, journals
4 Comments
Exploring the business behind digital media’s invisibility cloaks
Imagine you’re on a busy city street where everybody who disagrees with you disappears. We have that city now. It’s called media—especially the social kind. You can see how this works on Wall Street Journal‘s Blue Feed, Red Feed … Continue reading
Posted in adtech, advertising, Broadcasting, Business, Culture, data, infrastructure, Internet, Journalism, Life, Links, marketing, News, Politics, privacy, problems, publishing, Research, Technology
Tagged adtech, Business, fake ads, media
5 Comments
Is the online advertising bubble finally starting to pop?
I started calling online advertising a bubble in 2008. I made “The Advertising Bubble” a chapter in The Intention Economy in 2012. I’ve been unpacking what I figure ought to be obvious (but isn’t) in 52 posts and articles (so far) in … Continue reading
Posted in adtech, advertising, Business, marketing, problems, publishing, Technology, VRM
Tagged adtech, advertising, The Big Short
18 Comments
Thoughts on tracking-based advertising
Yesterday @davidweinberger and I were guests on screen at a @commongroundmcr session in Manchester, hosted by Julian Tait (@Julianlstar) and Ian Forrester (@cubicgarden). We talked for a long time about a lot of stuff (here’s a #cmngrnd search featuring some of it); but what … Continue reading
Posted in Business, Internet, Technology
Tagged adtech, advertising, personalization, personalized, programmatic, targeted, tracking, tracking-based advertising
9 Comments