Tag Archives: programmatic

On taking personalized ads personally

Posted on March 27, 2015 by Doc Searls

In the pile of comments under the post on Facebook I wrote about here yesterday, Christopher Brock writes a long and thoughtful response that pretty much represents the thinking of the adtech business today. Since it’s hard to respond point-by-point in Facebook’s … Continue reading →

Posted in marketing, problems | Tagged , , , , , , , , , , | 2 Comments

Thoughts on tracking-based advertising

Posted on February 18, 2015 by Doc Searls

Yesterday @davidweinberger and I were guests on screen at a @commongroundmcr session in Manchester, hosted by Julian Tait (@Julianlstar) and Ian Forrester (@cubicgarden). We talked for a long time about a lot of stuff (here’s a #cmngrnd search featuring some of it); but what … Continue reading →

Posted in Business, Internet, Technology | Tagged , , , , , , , | 9 Comments