Tag Archives: Peets

Great Coffee vs. Awful Marketing

Posted on June 23, 2017 by Doc Searls

My loyalty to Peet’s Coffee is absolute. I have loved Peet’s since it was a single store in Berkeley. I told my wife in 2001 that I wouldn’t move anywhere outside the Bay Area unless there was a Peet’s nearby. That pre-qualified Santa … Continue reading →

Posted in advertising, Boston, Business, marketing, new york, Personal, Santa Barbara, Technology, Travel, VRM | Tagged , , , , , | 2 Comments

Reputation vs. Branding

Posted on May 14, 2010 by Doc Searls

Branding has jumped the shark. The meme is stale. Worn out. Post-peak. If branding were a show on Fox, it would be cancelled next week. I can witness this trend by watching links going to three posts I made last … Continue reading →

Posted in Art, Business, News, Sports | Tagged , , , , , , , , , , , , , , , | 35 Comments