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Tag Archives: brands
Reputation vs. Branding
Branding has jumped the shark. The meme is stale. Worn out. Post-peak. If branding were a show on Fox, it would be cancelled next week. I can witness this trend by watching links going to three posts I made last … Continue reading
Posted in Art, Business, News, Sports
Tagged brand, branding, brands, celebrity, corporates, fashion, LeBron James, marketing, Nike, Peets, Procter & Gamble, reputation, Tina Brown, Tom Ford, Toytota, USKN
35 Comments
The Unbearable Lightness of Branding
Lots of trackbacks (or pingbacks) are spam, and I don’t approve them for the comments section. But some pass the first sniff test, and some are interesting enough to warrant a reply. That’s what happened with the post “To be … Continue reading
Posted in Blogging, Business, Ideas, problems
Tagged Audrey Watters, branding, brands, Gapingvoid, ReadWriteWeb
26 Comments
Brands are boring
And “social media” is a crock. Or perhaps an oxymoron. Brands are boring because they’re not human. They’re companies. And, despite the recent Supreme Court decision to the contrary, companies are not human. They are abstractions that make business possible. … Continue reading