Tag Archives: brands

Reputation vs. Branding

Branding has jumped the shark. The meme is stale. Worn out. Post-peak. If branding were a show on Fox, it would be cancelled next week. I can witness this trend by watching links going to three posts I made last … Continue reading

Posted in Art, Business, News, Sports | Tagged , , , , , , , , , , , , , , , | 35 Comments

The Unbearable Lightness of Branding

Lots of trackbacks (or pingbacks) are spam, and I don’t approve them for the comments section. But some pass the first sniff test, and some are interesting enough to warrant a reply. That’s what happened with the post “To be … Continue reading

Posted in Blogging, Business, Ideas, problems | Tagged , , , , | 26 Comments

Brands are boring

And “social media” is a crock. Or perhaps an oxymoron. Brands are boring because they’re not human. They’re companies. And, despite the recent Supreme Court decision to the contrary, companies are not human. They are abstractions that make business possible. … Continue reading

Posted in Business, Events, Ideas, Past, Quote | Tagged , , , | 39 Comments