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Great Coffee vs. Awful Marketing
My loyalty to Peet’s Coffee is absolute. I have loved Peet’s since it was a single store in Berkeley. I told my wife in 2001 that I wouldn’t move anywhere outside the Bay Area unless there was a Peet’s nearby. That pre-qualified Santa … Continue reading →
Posted in advertising, Boston, Business, marketing, new york, Personal, Santa Barbara, Technology, Travel, VRM
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Tagged coffee, e-commerce, loyalty, marketing, Peets, retailing
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