Talking Artificial Intelligence with the Real Don Norman

Artificial is AI’s frst name. And Intelligence is a quality, not a quantity. You can’t measure it with a dipstick, a ruler, or an IQ test. If you could, you’d get the same result every time.*

But being artificial doesn’t mean AI isn’t dangerous, fun or both. It is, and will be, what we make of it.

That’s what Don Norman says, and he’s been publishing in AI journals since 1973. His laboratory produced the first multi-layer neural nets in the 1980s. He wrote Things that Make us Smart in 1993.

In the opinion of myself and countless others, Don is also the foremost authority on design—of anything and everything. For more on that, check out Don’s Web page, his Wikipedia page, and his books. Or, if you just want to sample some of his thoughts on AI, watch this.

Or you can skip all that and come to the good stuff: joining us in a talk with Don in the final salon of this semester on the topic of Artificial +/vs. Human Intelligence. It’s next Tuesday, April 9, at Noon Eastern time. (That’s less than 24 hours after the shadow of the Moon passes over the Indiana University campus. Yes, totality will be local here.)

Also, this won’t be a lecture or a presentation. It will be a lively discussion because Don is especially good at that.

It’s also free and online, but you have to register first. Do that here.


*For what it’s worth, my own known IQ test scores have an 80-point range. I’ve written about that, and the myth of “IQ” here, here, here, here, and I suppose in too many other places.



Leave a Reply

Your email address will not be published. Required fields are marked *