adtech
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GDPR will pop the adtech bubble
In The Big Short, investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” Based on that assumption, Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process. One would be equally smart to bet against the mania for the… Continue reading
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For privacy we need tech more than policy
To get real privacy in the online world, we need to get the tech horse in front of the policy cart. So far we haven’t done that. Let me explain… Nature and the Internet both came without privacy. The difference is that we’ve invented privacy tech in the natural world, starting with clothing and shelter,… Continue reading
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Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing
Let’s start with Facebook’s Surveillance Machine, by Zeynep Tufekci in last Monday’s New York Times. Among other things (all correct), Zeynep explains that “Facebook makes money, in other words, by profiling us and then selling our attention to advertisers, political actors and others. These are Facebook’s true customers, whom it works hard to please.” Irony… Continue reading
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A Qualified Fail
Power of the People is a great grabber of a headline, at least for me. But it’s a pitch for a report that requires filling out the form here on the right: You see a lot of these: invitations to put one’s digital ass on mailing list, just to get a report that should have… Continue reading
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Requiem for a great magazine
Linux Journal is folding. Carlie Fairchild, who has run the magazine almost since it started in 1994, posted Linux Journal Ceases Publication today on the website. So far all of the comments have been positive, which they should be. Throughout its life, Linux Journal has been about as valuable as a trade pub can be,… Continue reading
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Data is the New Love
Personal data, that is. Because it’s good to give away—but only if you mean it. And it’s bad to take it, even it seems to be there for the taking. I bring this up because a quarter million pages (so far) on the Web say “data is the new oil.” That’s because a massive personal data… Continue reading
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Let’s get some things straight about publishing and advertising
Synopsis—Advertising supported publishing in the offline world by sponsoring it. In the online world, advertising has been body-snatched by adtech, which tracks eyeballs via files injected into apps and browsers, then shoots those eyeballs with “relevant” ads wherever the eyeballs show up. Adtech has little or no interest in sponsoring a pub for the pub’s… Continue reading
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How the personal data extraction industry ends
Who Owns the Internet? — What Big Tech’s Monopoly Powers Mean for our Culture is Elizabeth Kolbert‘s review in The New Yorker of several books, one of which I’ve read: Jonathan Taplin’s Move Fast and Break Things—How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy. The main takeaway for me, to both Elizabeth’s piece and Jon’s… Continue reading
adtech, advertising, Business, data, Ideas, infrastructure, Internet, Law, marketing, News, Technology, VRM -
Google enters its chrysalis
In The Adpocalypse: What it Means, Vlogbrother Hank Green issues a humorous lament on the impending demise of online advertising. Please devote the next 3:54 of your life to watching that video, so you catch all his points and I don’t need to repeat them here. Got them? Good. All of Hank’s points are well-argued and make complete sense. They… Continue reading
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Daily Tab for 2017_06_09
#Publishing When I heard that Backchannel would be moving to Wired while Google’s Contributor service (“buy an ad removal pass for the web”) was not only rolling out, but already deployed by some publishers (e.g. by Business Insider UK)—and while Wired (with the rest of Condé Nast) was still mistaking tracking protection for ad blocking (and hitting readers with… Continue reading
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Daily Tab for 2016_06_07
For today’s entries, I’m noting which linked pieces require you to turn off tracking protection, meaning tracking is required by those publishers. I’m also annotating entries with hashtags and organizing sections into bulleted lists. #AdBlocking and #Advertising Jack Trout died. Positioning: The Battle for Your Mind (co-written with Al Ries) did for advertising what The Elements of Style… Continue reading
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Brands need to fire adtech
Brands are starting to bail from adtech, and news about it is coming fast and hard. The New York Times said AT&T and Johnson & Johnson were pulling their ads from YouTube, concerned that “Google is not doing enough to prevent brands from appearing next to offensive material, like hate speech.” Business Insider said “more… Continue reading
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How True Advertising Can Save Journalism From Drowning in a Sea of Content
Journalism is in a world of hurt because it has been marginalized by a new business model that requires maximizing “content” instead. That model is called adtech. We can see adtech’s effects in The New York Times’ In New Jersey, Only a Few Media Watchdogs Are Left, by David Chen. His prime example is the Newark… Continue reading
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Exploring the business behind digital media’s invisibility cloaks
Imagine you’re on a busy city street where everybody who disagrees with you disappears. We have that city now. It’s called media—especially the social kind. You can see how this works on Wall Street Journal‘s Blue Feed, Red Feed page. Here’s a screen shot of the feed for “Hillary Clinton” (one among eight polarized… Continue reading
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The egg on Zuck’s face
Nearly all the ads I see on Facebook are fake news items like these two, next to Mark Zuckerberg’s latest post, which is, ironically, about fake news: Besides being false and misleading clickbait, these ads are not from espn.com. They’re from http://espn.com-magazines.online. They are also bait for a topic switch, since they’re actually about a… Continue reading
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The problem for people isn’t advertising, and the problem for advertising isn’t blocking. The problem for both is tracking.
In Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking, @JuliaAngwin and @ProPublica unpack what the subhead says well already: “Google is the latest tech company to drop the longstanding wall between anonymous online ad tracking and user’s names.” So here’s a message from humanity to Google and all the other spy organizations in… Continue reading
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The cash model of “customer experience”
Here’s the handy thing about cash: it gives customers scale. It does that by working the same way for everybody, everywhere it’s accepted. It’s also anonymous by nature, meaning it carries no personal identifiers. Recording what happens with it is also optional, because using it doesn’t require an entry in a ledger (as happens with… Continue reading
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Is the online advertising bubble finally starting to pop?
I started calling online advertising a bubble in 2008. I made “The Advertising Bubble” a chapter in The Intention Economy in 2012. I’ve been unpacking what I figure ought to be obvious (but isn’t) in 52 posts and articles (so far) in the Adblock War Series. This will be the 53rd. And it ain’t happened yet. But, now… Continue reading
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Toward an ethics of influence
This event is now in the past and can be seen in its entirety here. Stop now and go to TimeWellSpent.io, where @TristanHarris, the guy on the left above, has produced and gathered much wisdom about a subject most of us think little about and all of us cannot value more: our time. Both of us… Continue reading