Tag Archives: content

Without aligning incentives, we can’t kill fake news or save journalism

It’s time to move past the toxic and destructive business called adtech: surveillance-based advertising. Adtech is the Agent Smith of digital advertising: a rogue programmatic approach to digital advertising that rationalizes tracking people like marked animals. Today adtech is the main business model for nearly all … Continue reading

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How True Advertising Can Save Journalism From Drowning in a Sea of Content

Journalism is in a world of hurt because it has been marginalized by a new business model that requires maximizing “content” instead. That model is called adtech. We can see adtech’s effects in The New York Times’ In New Jersey, Only … Continue reading

Posted in adtech, advertising, Business, Journalism, problems, publishing, Technology | Tagged , , , , , , , , | 4 Comments