adtech
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An invitation to settle matters with @Forbes, @Wired and other publishers
[Update: 29 June 2016 — Forbes has backed off, but Wired hasn’t yet. So the invitation stands. So does a path forward.] A few days ago, I followed this link at Digg to Forbes, where I was met by the message above. Problem is, I don’t have an ad blocker installed. I have tracking protection.… Continue reading
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TV Viewers to Madison Avenue: Please quit driving drunk on digital
Today AdAge gives us Clinton and Sanders Using Addressable Advertising in New York Market: Precision Targeting Is Especially Relevant in NYC, Say Political Media Observers, by @LowBrowKate. Here’s how it works: In order to aim addressable TV spots to those voters, the campaigns provide a list of the individual voters they want to target to… Continue reading
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Rethinking John Wanamaker
This is an improved edit of a post I made to a list I’m on. Rather than let it scroll off to oblivion, I decided to put it here as well. The other parties are in italics. I’m in plain text. If you work in advertising or marketing, kill yourself – Bill Hicks Brilliant bit.… Continue reading
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More thoughts on privacy
(Somebody on Quora asked, What is the social justification of privacy? adding, I am trying to ask about why individual privacy is important to society. Obviously it is preferable to individuals for a variety of reasons. But society seems to gain more from transparency. So, rather than leave my answer buried there, I decided to… Continue reading
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Talking customer power and VRM
I’ll be on a webinar this morning talking with folks about The Intention Economy and the Rise in Customer Power. That link goes to my recent post about it on the blog of Modria, the VRM company hosting the event. It’s at 9:30am Pacific time. Read more about it and register to attend here. There… Continue reading
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The biggest boycott in world history
According to Business Insider, ad blocking is now “approaching 200 million.”† Calling it a boycott is my wife’s idea. I say she’s right. Look at the definitions: Merriam-Webster: “to engage in a concerted refusal to have dealings with (as a person, store, or organization) usually to express disapproval or to force acceptance of certain conditions.”… Continue reading
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The Adblock War Series
Here is a list of pieces I’ve written on what has come to be known as the “adblock wars.” That term applies most to #22 (written August of ’15) those that follow. But the whole series works as a coherent whole that might make a good book if a publisher is interested. Why online advertising sucks,… Continue reading
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On “native” advertising
In an email today I was asked by a PR person if I wanted to talk with somebody at a major newspaper about its foray into “native” advertising, a euphemism for ads made to look like editorial matter. Among other things they asked if native advertising would “signify the death of credible journalism.” Here was… Continue reading