adtech
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Zoom needs to clean up its privacy act
[21 April 2020—Hundreds of people are arriving here from this tweet, which calls me a “Harvard researcher” and suggests that this post and the three that follow are about “the full list of the issues, exploits, oversights, and dubious choices Zoom has made.” So, two things. First, while I run a project at Harvard’s Berkman… Continue reading
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The Deeper Issue
Journalism’s biggest problem (as I’ve said before) is what it’s best at: telling stories. That’s what Thomas B. Edsall (of Columbia and The New York Times) does in Trump’s Digital Advantage Is Freaking Out Democratic Strategists, published in today’s New York Times. He tells a story. Or, in the favored parlance of our time, a narrative, about what… Continue reading
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Do you really need all this personal information, @RollingStone?
Here’s the popover that greets visitors on arrival at Rolling Stone‘s website: Our Privacy Policy has been revised as of January 1, 2020. This policy outlines how we use your information. By using our site and products, you are agreeing to the policy. That policy is supplied by Rolling Stone’s parent (PMC) and weighs more than 10,000 words. In… Continue reading
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There are better ways to save journalism
In a Columbia Journalism Review op-ed, Bernie Sanders presents a plan to save journalism that begins, WALTER CRONKITE ONCE SAID that “journalism is what we need to make democracy work.” He was absolutely right, which is why today’s assault on journalism by Wall Street, billionaire businessmen, Silicon Valley, and Donald Trump presents a crisis—and why we… Continue reading
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Without aligning incentives, we can’t kill fake news or save journalism
It’s time to move past the toxic and destructive business called adtech: surveillance-based advertising. Adtech is the Agent Smith of digital advertising: a rogue programmatic approach to digital advertising that rationalizes tracking people like marked animals. Today adtech is the main business model for nearly all of online publishing, including nearly all the news sites reporting endlessly and ironically on how… Continue reading
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Dear @WashingtonPost
This is wrong: Because I’m not blocking ads. I’m blocking tracking. In fact I welcome ads—especially ones that sponsor The Washington Post and other fine publishers. I’ll also be glad to subscribe to the Post once it stops trying to track me off their site. Same goes for The New York Times, The Wall Street Journal… Continue reading
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Is ad blocking past 2 billion worldwide?
The answer is, we don’t know. Also, we may never know, because— It’s too hard to measure (especially if you’re talking about the entire Net). Too so much of the usage is in mobile devices of too many different kinds. The browser makers are approaching ad blocking and tracking protection in different and new ways… Continue reading
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The Spinner’s hack on journalism
The Spinner* (with the asterisk) is “a service that enables you to subconsciously influence a specific person, by controlling the content on the websites he or she usually visits.” Meaning you can hire The Spinner* to hack another person. It works like this: You pay The Spinner* $29. For example, to urge a friend to… Continue reading
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On renting cars
I came up with that law in the last millennium and it applied until Chevy discontinued the Cavalier in 2005. Now it should say, “You’re going to get whatever they’ve got.” The difference is that every car rental agency in days of yore tended to get their cars from a single car maker, and now… Continue reading
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Is this a turning point for publishing?
Publishing and advertising both need to bend back toward where they came from, and what works. I see hope for that in the news today. In Refinery29 Lays Off 10% of Staff as 2018 Revenue Comes Up Short, by Todd Spangler, (@xpangler) of Variety reports, Digital media company Refinery29, facing a 5% revenue shortfall for the year, is… Continue reading
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We can do better than selling our data
If personal data is actually a commodity, can you buy some from another person, as if that person were a fruit stand? Would you want to? Not yet. Or maybe not really. Either way, that’s the idea behind the urge by some lately to claim personal data as personal property, and then to make money (in… Continue reading
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A helpful approach to personal data protection regulation
Enforcing Data Protection: A Model for Risk-Based Supervision Using Responsive Regulatory Tools, a post by Dvara Research, summarizes Effective Enforcement of a Data Protection Regime, a deeply thought and researched paper by Beni Chugh (@BeniChugh), Malavika Raghavan (@teninthemorning), Nishanth Kumar (@beamboybeamboy) and Sansiddha Pani (@julupani). While it addresses proximal concerns in India, it provides useful guidance for… Continue reading
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Without enforcement, the GDPR is a fail
And the same goes for California’s AB-375 privacy bill. The GDPR has been in force since May 25th, and it has done almost nothing to stop websites that make money from tracking-based-advertising stop participating in the tracking of readers. Instead almost all we’ve seen so far are requests for from websites to keep doing what… Continue reading
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GDPR will pop the adtech bubble
In The Big Short, investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process.) One would be equally smart to bet against the mania for the tracking-based form of advertising… Continue reading
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For privacy we need tech more than policy
To get real privacy in the online world, we need to get the tech horse in front of the policy cart. So far we haven’t done that. Let me explain… Nature and the Internet both came without privacy. The difference is that we’ve invented privacy tech in the natural world, starting with clothing and shelter,… Continue reading
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Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing
Let’s start with Facebook’s Surveillance Machine, by Zeynep Tufekci in last Monday’s New York Times. Among other things (all correct), Zeynep explains that “Facebook makes money, in other words, by profiling us and then selling our attention to advertisers, political actors and others. These are Facebook’s true customers, whom it works hard to please.” Irony… Continue reading
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A Qualified Fail
Power of the People is a great grabber of a headline, at least for me. But it’s a pitch for a report that requires filling out the form here on the right: You see a lot of these: invitations to put one’s digital ass on mailing list, just to get a report that should have… Continue reading