Moonday

Ilmoonination

Actually, we have a waning gibbous moon tonight. It was full two nights ago. But I need to a headline, so there ya go.

How's fishing?

Mainstream media continues to get sidestreamed. That's what I take from Ad Market Resumes Tepid Growth In August, 'Traditional' Media's Share Falls Below 20%, by Joe Mandese in today's MediaPost. I want breakouts in the broad Digital category. I mean, I know the new Allstream is much broader than the old Mainstream, and also that some rivers are much wider and deeper than others. 

Heavy reading

Of uneven weight but equally weighty importance:



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