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Category Archives: intention economy
The most important standard in development today
It’s P7012: Standard for Machine Readable Personal Privacy Terms, which “identifies/addresses the manner in which personal privacy terms are proffered and how they can be read and agreed to by machines.” P7012 is being developed by a working group of the IEEE. … Continue reading
Posted in advertising, Business, data, intention economy, Internet, marketing
Tagged nostalking #nostalking terms privacy p7012
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The Empire Strikes On
Twelve years ago, I posted The Data Bubble. It began, The tide turned today. Mark it: 31 July 2010. That’s when The Wall Street Journal published The Web’s Gold Mine: Your Secrets, subtitled A Journal investigation finds that one of the fastest-growing businesses on … Continue reading
Posted in adtech, advertising, data, intention economy, Internet, Journalism, Law, media, privacy, problems, regulation, Technology, VRM
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Building a Relationship Economy
In faith that nothing lasts forever, and that an institution that’s been around since 1636 is more likely to keep something published online for longer than one that was born in 1994 and isn’t quite dead yet (and with full … Continue reading
Posted in intention economy, publishing, radio, tv, VRM
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Where the Intention Economy Beats the Attention Economy
There’s an economic theory here: Free customers are more valuable than captive ones—to themselves, to the companies they deal with, and to the marketplace. If that’s true, the intention economy will prove it. If not, we’ll stay stuck in the attention … Continue reading
Posted in adtech, advertising, Business, intention economy
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