Category Archives: intention economy

The most important standard in development today

Posted on October 11, 2022 by Doc Searls

It’s P7012: Standard for Machine Readable Personal Privacy Terms, which “identifies/addresses the manner in which personal privacy terms are proffered and how they can be read and agreed to by machines.” P7012 is being developed by a working group of the IEEE. … Continue reading →

Posted in advertising, Business, data, intention economy, Internet, marketing | Tagged | Leave a comment

The Empire Strikes On

Posted on July 31, 2022 by Doc Searls

Twelve years ago, I posted The Data Bubble. It began, The tide turned today. Mark it: 31 July 2010. That’s when The Wall Street Journal published The Web’s Gold Mine: Your Secrets, subtitled A Journal investigation finds that one of the fastest-growing businesses on … Continue reading →

Posted in adtech, advertising, data, intention economy, Internet, Journalism, Law, media, privacy, problems, regulation, Technology, VRM | Leave a comment

Building a Relationship Economy

Posted on February 11, 2022 by Doc Searls

In faith that nothing lasts forever, and that an institution that’s been around since 1636 is more likely to keep something published online for longer than one that was born in 1994 and isn’t quite dead yet (and with full … Continue reading →

Posted in intention economy, publishing, radio, tv, VRM | 3 Comments

Where the Intention Economy Beats the Attention Economy

Posted on October 4, 2021 by Doc Searls

There’s an economic theory here: Free customers are more valuable than captive ones—to themselves, to the companies they deal with, and to the marketplace. If that’s true, the intention economy will prove it. If not, we’ll stay stuck in the attention … Continue reading →

Posted in adtech, advertising, Business, intention economy | 4 Comments