Doc Searls Weblog

Just trying to make stuff happen

Boston

October 24, 2017

Boston is the Top Radio Market for Sports

So I did some research, and Boston wins, big: Boston 11.0 Philadelphia 8.7 Minneapolis-St.Paul 6.9 Detroit 6.4 Middlesex-Somerset-Union, NJ 6.4 Oklahoma City 6.2 Baltimore 6.1 Nashville 5.9 New York 5.8 Pittsburgh 5.8 Kansas City 5.8 Dallas-Fort Worth 5.7 Nassau-Suffolk, NY 5.5 Chicago 5.4 San Francisco 5.4 Columbus 5.4 Atlanta 4.9 Denver 4.7 Washington DC 4.3 Continue reading

Boston, Broadcasting, Business
June 23, 2017

Real vs. Gimmicked Loyalty

My loyalty to Peet’s Coffee is absolute. I have loved Peet’s since it was a single store in Berkeley. I told my wife in 2001 that I wouldn’t move anywhere outside the Bay Area unless there was a Peet’s nearby. That pre-qualified Santa Barbara, where we live now. When we travel to where Peets has retail stores, we buy Continue reading

advertising, Boston, Business, marketing, new york, Personal, Santa Barbara, Technology, Travel, VRM

coffee, e-commerce, loyalty, marketing, Peets, retailing