Monthly Archives: August 2016

The cash model of “customer experience”

Posted on August 17, 2016 by Doc Searls

Here’s the handy thing about cash: it gives customers scale. It does that by working the same way for everybody, everywhere it’s accepted. It’s also anonymous by nature, meaning it carries no personal identifiers. Recording what happens with it is … Continue reading →

Posted in adtech, advertising, Business, Cluetrain, marketing, problems, VRM | 5 Comments

Shooting the Bluecut Fire

Posted on August 16, 2016 by Doc Searls

To get away from the heat today—into a little less heat and an excuse to exercise, I drove up to Mt. Wilson, where I visited the Observatory and walked around the antenna farm there. As it happened, the Bluecut Fire … Continue reading →

Posted in Geography, Geology, Photography | 1 Comment

Nobody else owns our experiences

Posted on August 3, 2016 by Doc Searls

Who Owns the Mobile Experience? is a report by Unlockd on mobile advertising in the U.K. To clarify the way toward an answer, the report adds, “mobile operators or advertisers?” The correct answer is neither. Nobody’s experience is “owned” by … Continue reading →

Posted in adtech, advertising, Broadcasting, Business, Internet, News, problems, publishing, Research, Technology, VRM | Tagged , , , , | 15 Comments

The best FM radio

Posted on August 1, 2016 by Doc Searls

Somebody in Quora asked “Which is the best FM radio?” So far, mine is the only answer. It’s tops with a whopping 3 upvotes, out of 139 views. Not a lot of box office there. So I’ve decided to duplicate … Continue reading →

Posted in radio | 4 Comments

Blogging the way it ought to be

Posted on August 1, 2016 by Doc Searls

Function follows form. Since the form of a WordPress blog (which this is) favors writing long pieces over short ones, that’s mostly what I’ve written here, since I started in August 2007. Essays, you might say. Since the form of … Continue reading →

Posted in Blogging | 6 Comments