Monthly Archives: April 2016

An invitation to settle matters with @Forbes, @Wired and other publishers

Posted on April 15, 2016 by Doc Searls

[Update: 29 June 2016 — Forbes has backed off, but Wired hasn’t yet. So the invitation stands. So does a path forward.] A few days ago, I followed this link at Digg to Forbes, where I was met by the … Continue reading →

Posted in adtech, advertising, Journalism, publishing, VRM | 11 Comments

TV Viewers to Madison Avenue: Please quit driving drunk on digital

Posted on April 14, 2016 by Doc Searls

Today AdAge gives us Clinton and Sanders Using Addressable Advertising in New York Market: Precision Targeting Is Especially Relevant in NYC, Say Political Media Observers, by @LowBrowKate. Here’s how it works: In order to aim addressable TV spots to those … Continue reading →

Posted in adtech, advertising, Broadcasting, Business, marketing, problems, publishing, Technology, VRM | 4 Comments

The Data Bubble redux

Posted on April 9, 2016 by Doc Searls

This Post ran on my blog almost six years ago. I was wrong about the timing, but not about the turning: because it’s about to happen this month at the Computer History Museum in Silicon Valley. More about that below … Continue reading →

Posted in adtech, advertising, Business, Events, Law, marketing, problems, publishing, Research, Technology, VRM | Tagged , | 3 Comments

Thought: mobile apps are just hors d’oeuvres

Posted on April 3, 2016 by Doc Searls

Yesterday morning, while I was making curtados in the kitchen, I was also trying to listen to the radio. The station was WNYC, New York’s main public radio station. The program at the time was This American Life. Since the … Continue reading →

Posted in Broadcasting, Business, Personal, radio, Technology | 2 Comments

BYSMD

Posted on April 2, 2016 by Doc Searls

Once, in the early ’80s, on a trip from Durham to some beach in North Carolina, we stopped to use the toilets at a roadhouse in the middle of nowhere. In the stall where I sat was a long conversation, … Continue reading →

Posted in Culture, Family, Friends, Fun, Geography, North Carolina, Personal, Places, Strange stuff, Travel | Leave a comment