personal data
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Let’s get some things straight about publishing and advertising
Synopsis—Advertising supported publishing in the offline world by sponsoring it. In the online world, advertising has been body-snatched by adtech, which tracks eyeballs via files injected into apps and browsers, then shoots those eyeballs with “relevant” ads wherever the eyeballs show up. Adtech has little or no interest in sponsoring a pub for the pub’s… Continue reading
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Daily Tab for 2016_06_07
For today’s entries, I’m noting which linked pieces require you to turn off tracking protection, meaning tracking is required by those publishers. I’m also annotating entries with hashtags and organizing sections into bulleted lists. #AdBlocking and #Advertising Jack Trout died. Positioning: The Battle for Your Mind (co-written with Al Ries) did for advertising what The Elements of Style… Continue reading
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Uber’s pending sale of your personal data
This is a second draft of this post, corrected by Denise Howell’s comment below. Key facts: I am not a lawyer. She is. Good one, too. So take heed (as I just did). And read on. Uber has new terms for you: User Provided Content. Uber may, in Uber’s sole discretion, permit you from time… Continue reading