Research

  • Name that car

    The Kid has been scanning archival family photos and I’ve been uploading them to Flickr (where I have now passed 39,000 shots in that one site alone). Many of these photos are well over a hundred years old. Most are about eighty years old, give or take a decade or two. They’re from the collection… Continue reading

  • I was saying…

    Two new and worthy posts over at the ProjectVRM blog: Awake at the Wheels and VRM as Agency. Featured are Zeo and MyDex. Continue reading

  • Research assignments

    I’m looking for two things here. First is the percentage of advertising devoted to “branding.” I’ve read 90% somewhere, but I need more than hearsay or partial recall. In fact, I’m in the market for any hard numbers on the subject of advertising. This is for a book I’m writing, and my sources need to… Continue reading

  • The World Live Library

    My great uncle Jack Dwyer worked in the shipping and steamship business through the first half of the last century. He also took a lot of pictures, including my favorite family photo of all time. (I’m the kid with the beer.) I was going through a bunch of these on Flickr yesterday, when I noticed… Continue reading

  • Some research questions

    Here’s some what I’m looking for right now. Any help is welcome. Topic 1: Advertising Size of the advertising industry, both in the U.S. and worldwide. Sums of advertising of various types to which individuals are exposed every day. Breakouts and growth rates of advertising sectors. Online and mobile especially. Weaknesses and/or declines in advertising… Continue reading