Same cancer, different tumor
Show of hands: Who wants surveillance pricing?
Sez Wikipedia, at that link, “Surveillance pricing is a form of dynamic pricing where a consumer’s personal data and behavior is used to determine their willingness to pay.[1] This form of price discrimination assesses price sensitivity for a products or services based on an individual’s characteristics and behaviors including location, demographics, browsing patterns, shopping history, and inferred data emotional or financial states.[2][3]
Don Marti does a deep dive today on the topic, with lots of links to news and sources, including what I started writing here earlier today and finished over at the ProjectVRM blog.
By the way, open your calendars and mark down “The Effects of Surveillance Pricing and How to Stop It,” a talk in our salon series here at Indiana University. Thursday, 19 February. The speaker will be the brilliant Abbey Stemler, who has done much research on the topic.
Except for those of us who have always been that way
Ted Gioia on why we need to get weird again.
Humans 1, Robot 0
The Wall Street Journal fuzzed the non-brain of a trial vending machine operator.
Dreck Marketing
In The Death of Merchandising in an Online World, Dana Blankenhorn correctly observes that brand value is declining as merchandising shifts from stores to online services, and influencers themselves become stores.
I think there’s also something else: the shift from real advertising to the online equivalent of junk mail, which is what you see with nearly every ad you encounter on your browsers and apps.
I say more where I just moved most of this sub-post: to When Branding Means Relating, over at ProjectVRM. Go there to read the rest.
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