A while back, my gastroenterologist insisted that I get accustomed to eating high-fiber cereal in the morning. And so I have. It does work.
He recommended Fiber One. I didn’t like it, but I put up with it until I found Trader Joe’s version, which tasted much better. Since Bloomington is more than an hour from a Trader Joe’s in Indianapolis (there are two on the north side, while we are way down to the south), I stock up when we’re up that way.
Or I used to.
In Palm Desert for Thanksgiving, I went to a Trader Joe’s there to find High Fiber Cereal missing from the shelves. When I asked a crew member (they’re called that) if they had any in the back, she came back out with the manager to tell me that High Fiber Cereal had, regrettably, been discontinued.
I did not take it well.
I then told them that I also lament earlier discontinuations of the house-brand Ancient Grains granola and its thick, labneh-like strained Greek yogurt. As I reported in the chapter about Trader Joe’s in The Intention Economy, the company takes customer requests to heart.
I also see here that Fiber One is not getting out to store shelves, thanks to what General Mills calls “supply issues.” Since most of Trader Joe’s branded goods are made by other companies (including, presumably, General Mills), perhaps High Fiber Cereal will be re-continued.
Meanwhile, here’s to a good digestive 2024.
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