Chris Carfi: The customer really is in going to be in control. Deal with it.
we only wish
see today’s yesterday’s and tomorrow’s news
I think that the sentiment holds value, but at the moment the customer doesn’t seem to realise just how much influence they actually have over the organisation. Although the social media has clearly empowered the consumer by reducing asymmetries of information and by facilitating conversation, I am sceptical as to whether the general populaton truly recognise this power yet. Until such a time, I think the majority of organisations will continue to belittle the customer by presenting themselves as superior.
Well, Cuz and TLR, that quote is exactly why Chris (source of the quote), yours truly and many others are working on VRM. No need to have faith. Either we’ll succeed or the status quo will prevail.
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