Cluetrain
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Reality 1.995.12
In the mid-1990s, when I couldn’t find anybody to publish my essays (I didn’t want to cover what I still call “vendor sports”, which eliminated most of the tech magazine market ), I followed Dave Winer‘s footsteps and published my own on the Web. One was The Web and the New Reality, written in raw… Continue reading
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Quotetrain #1
… customers are so empowered that they don’t feel especially empowered. The new normal is that we expect businesses to listen to us. The companies that don’t are now perceived as Dinosaurs. — David Weinberger, from the new Introduction to 10th Anniversary edition of The Cluetrain Manifesto. That’s from the first of eight new chapters.… Continue reading
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Cluefest
In the month since it hit the streets (at least here in the U.S.), I’ve been surprised at how little those who like Cluetrain know about the new, 10th anniversary edition of the book. Many assume that it’s a fancy new edition of the same old thing. That’s true to the degree that it comes… Continue reading