Life after SeatGuru

The late SeatGuru would tell you if your window seat had a misaligned or missing window.

As a devout window-sitter on planes, SeatGuru was a must-have for avoiding misaligned or absent windows on booked flights. But now it’s gone, because its owner, Tripadvisor, failed to keep it fresh.

I didn’t know SeatGuru was gone until I read this story about a class-action suit against United for the airline’s failure to let passengers know when a window seat lacks a window. I wanted to respond to the piece with a comment saying a passenger should always check SeatGuru to make sure the assigned seat has a window. But SeatGuru was Alderan’d:

After that, I’d rather ride a Death Star than use Tripadvisor again.

As for substitutes, here is what I find, so far:

  • AeroLOPA – Ultra-detailed, to-scale cabin diagrams that show every seat, window, galley and toilet, but no way to enter your flight number and get a seat map for the flight’s plane, with details about good and bad seats.
  • SeatMaps.com – A big, frequently updated seat-map library with 2D and 360° cabin views plus user reviews to help you spot the more comfortable rows. But not quite what SeatGuru gave you for finding the right seat on your flight.
  • FlightSeatmap.com – Free, flight-specific seat maps with seat reviews and optional paid alerts when a better window, aisle or exit row opens up. So a pretty good substitute.
  • SeatLink – Crowd-sourced seat reviews and maps that aim to recreate SeatGuru’s seat review style. Said to have variable coverage across airlines.
  • AwardFares Seat Map Tool – A live seat map that shows how full your specific flight is right now, so you can see which seats (and neighbors) are free. This goes beyond what SeatGuru provided.
  • ExpertFlyer – A power-user tool that layers airline inventory data on top of seat maps and can ping you when a preferred seat or cabin opens up. Requires a subscription.

As you might guess, I made that list for myself, because I need to check all of them out. Especially when I book my next few flights.



2 responses to “Life after SeatGuru”

  1. Nooooo! SeatGuru was special!

    I’m looking forward to your follow up on the alternatives.

    1. I loved SeatGuru, and depended on it totally. Boeing 737s, for example, were likely to have blank walls, noisy with ventilation, where a window would be expected. But with some planes the blank spot would be at 10A and 10F, as in the example above, while on others they would be at row 11 or 12. Knowing what was what with that was essential.

      SeatGuru may have become stale, but I didn’t notice, maybe because I tend to fly nothing but United, where my privileges include no-cost seat selection in Economy Plus, and where there is a risk I’ll be bumped up to Business class at no cost.

      I just tried FlightSeatMap for a December 10 scheduled flight: UA 2247 IND-DEN. “This flight is not in our database yet,” it told me. With SeatGuru it would have been. The best seat selections are the farthest in advance, and SeatGuru knew that. So, a fail.

      I just looked at all the others, and the only substitute that looks likely is ExpertFlyer, which offers a free trial. It just told me “We’re sorry, something went wrong when attempting to sign up.” No clue about what.

      Back in the last millennium, the amazing Jamie Zawinski https://www.jwz.org/ told me only Amazon knew how to do e-commerce, and it was simple as that. Enshittified as Amazon has become (in all the ways Cory says), that observation might still be true. I bought a book today from a publisher that doesn’t sell through Amazon, and it wouldn’t let me ship the book anywhere but to my billing address. It should be there in Santa Barbara when I arrive, mostly by United, next month.

      These experiences, however, have me thinking that some things might just be too hard. And that’s why SeatGuru is gone.

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