Here’s how Google can save podcasting from getting siloed

Give podcasting full respect by making it a search heading.

Bing should do it too. Also DuckDuckGo. In fact all search engines should make podcasts a search heading. Simple as that.

If they make podcasts a search heading, they’ll make podcasting too big a category to fracture into a forest of silos.

This doesn’t mean Apple, Spotify and others can’t continue to offer subscriptions and other forms of aggregation. Or that ListenNotes will go out of business. (Though that’s a risk. Remember Technorati?)

Anyway, this idea just came to me. It’s a bit of a riff off a concern Dave Winer has had for some time. (Sample here.) What do the rest of ya’ll think?

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