Christopher Musico, writing in the Destination CRM Blog: “According to a new study by research firm Pear Analytics, less than one in ten tweets have any real ‘pass-along value’,as more than 40 percent of tweets are ‘pointless babble.'”
I look forward to seeing more when the whole study is published (here, Christopher says). Meanwhile it’s important to point out that nobody follows everybody (which I assume is what Pear Analytics did). Nor does everybody write for everybody. Or even anybody.
Most of the people I follow write stuff that has pass-along value. And I don’t post anything unless I think it has pass-along value as well.
What I’d like to see is a study probing that value. How many followers blog rather than re-tweet, for example? That’s what I’m doing here. So, rather than just re-tweeting this — GoodCRMQuality or Quantity: Twitter Edition, Part 2 | CRM Magazine Blog: New research finds pointless babble makes up t.. http://bit.ly/1gO6Y — I’m blogging about it.
Think of blogging vs. re-tweeting as digestion vs. bulemia. And I say that as a guy who tosses up plenty of chunks myself. 🙂