Here’s an interesting piece on framing by Rickard Linde. I think he and George Lakoff are both right about the expert framing job that the McCain campaign is doing on Obama, and that Republicans since Reagan have done in major elections. Rickard also has some excellent framing advice for the Obama campaign.
Both Rickard and George, however, are discounting the importance of bullshit. The Onion nailed it months ago. It doesn’t matter if Sarah Palin is unqualified as a presidential candidate (and remember, that’s what she’s running for — sitting on the bench behind an elderly president). She’s a star. A celebrity. That counts in America. A lot.
Who’s running for VP on Obama’s side? Nobody. Not compared to Palin’s celebrity, name recognition and face time on TV and magazine covers. Suddenly Obama’s got half a ticket.
I don’t know if the McCain campaign actually intended for this to happen, but the way it looks to me right now, it’ll work. Palin is single-handedly turning Barack Obama into John Kerry: a policy wonk quarantined to the bottom end of the FM dial. It’s amazing to watch.