Rohit Bhargava calls it “egommunication”, and defines that as a form of communication where you can share a message or piece of content with someone based on their own consistent habit of checking mentions of themselves and their content online.
It’s an insightful post about how to reach the otherwise unreachable. But I think we move off an important base when we label a form of listening with “ego” or “vanity”. Listening for one’s name is something we all do naturally, all the time. It’s the way our brains are wired, by necessity. Online we have to do it manually, by setting up a feed of searches for our names, along with other subjects that interest us.
This is not to say that ego and vanity play no role in communications of all kinds. Just that listening to hear one’s name dropped, or called, is not by nature an egotistical activity.
Speaking of dropping (or its opposite), that’s Rohit on the left in this photo, with the big camera. I’m there on the right, farther back, also floating in the air of a 727 treating its occupants to zero G-force. I think by this time my own little camera had floated away.