Here are the slides from the Cluetrain @ 10 talk I gave at There’s a New Conversation, in New York last month. I don’t do slides as speakers’ notes, so they tend to explain themselves. Click here to start. Here a video of the talk. (Also mentioned in Clueship, below. This is more grist for the comment mill there.)

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6 Responses to Cluetrainings

  1. Doc,

    Page 38 – spelling error Patries – I assume should be Parties.

    BTW – I Love slide 36 on healthcare – you nailed it!

    I am wanting to push the links between personal health records and data portability. Health is just another subset of MY data.

  2. Doc,

    I got involved with CRM concepts and systems about 12 years ago because I saw an opportunity of truly improving relationship between suppliers and customers, i.e. people in marketplace. It surely sounds pretty naive to you, but I think it is a matter of intent and implementation rather than fundamental flaw in concept.

    This is not intended to debate the value of VRM concept at all. I wonder how these two strategies could be viewed constructively. You have mentioned in your presentation that VRM Project may use some volunteer help, how can I learn more?

  3. Jeff Risley says:

    Thanks, Doc, for this walk down memory lane and for evangelising the Cluetrain promise again. It’s needed. While you’ve been preaching the Cluetrain gospel for years now, hoping for adoption, I’m afraid what we’ve gotten in many cases is derivative religions, some of which are advertising-radical. As a disciple, I’ve walked the straight and narrow, but I can’t say the same for many of my PR-firm brethren or the corporate congregations I work with. Many seem to want the easy path (advertising) to their salvation (more “consumers”). Religious metaphors aside, selling clients on the idea of social media and the internet as a long-term, customer-relationship-builder is harder than selling it as a short-term, consumer-revenue-builder, but just because it’s harder doesn’t mean it’s not right.

  4. Pingback: Lingolook » Blog Archive » My take on Cluetrain

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