Buzz on buzz
Buzz Bruggeman, to Kevin O’Keefe:
||It’s very difficult for me to imagine today that a successful lawyer would not have an active blog. It’s sort of like imagining that they wouldn’t have business cards, or imagining that they wouldn’t have their number in a phone book — it’s a way to discover them, a way to understand a lot about them, a way to reach out to them. And [it] provides an easy way to comment on what they write, to make the conversation even richer. Blogs are a lot about conversations. If there’s no conversation, it’s difficult for a potential client to get their head around who you are, what you’re doing and how you think.
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