Brian Solis on Deleting Users, Audience, and Messages from PR and Social Media:
Attention PR and practicing Social Media professionals, step away from using “messages” to target “users” and “audience.” They are no longer filling the theaters, stadiums, and auditoriums to hear from marketers…
… please, don’t call them “users” or your target “audience,” because they are also the people formerly known as the audience.
Hard to believe it’s more than nine years since I wrote this.