Cluetrain Chugs Again


I think this may be the first time I’m listed first on anything alphabetical. The S in my surname usually puts me near the back of the aphabetical bus; but with Weinberger and Zittrain’s help, I’m listed first. Cool. I also love the early-60s design and typeface.

That title “So How’s Utopia Working Out For Ya?” was my joke response to David Weinberger’s musing out loud about titles. But, like the Cluetrain name, it quickly seemed right and stuck. Felicitous joking aside (but not out of reach), the topic is also a serious one.

Anyway, the event above, subject of posters tacked and taped around the neighborhood by now (or so I assume, having been out of town the last week) has more than 180 people signed up for it so far.

If you can’t be there and want to attend and participate anyway, you can witness the webcast, jump on the IRC (#berkman), tweet amongst yourselves (#cluetrain) or do whatever works best for ya’ll. See ya Tuesday evening.

Bonus logroll: JP Rangaswami (who contributes a chapter to the new Cluetrain edition) on Hugh McCloud‘s new book Ignore Everybody, which is outstanding. Really. I’m not kidding. Great stuff.

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9 Responses to Cluetrain Chugs Again

  1. Pingback: Web Media Daily – Sunday June 14, 2009 | Reinventing Yourself...

  2. dave taht says:

    Regrettably, the irc community is split across several hundred services – same protocol, different networks & communities. What irc network will #berkman be on?

  3. Doc Searls says:


  4. JP says:

    Wish I could be there. Too many competing commitments. Pls say hi to David and JZ.

  5. Brett Glass says:

    Wish I could be there, but I will be out building the Internet that day. Let me know if Harvard has any interest in hearing from the folks who are skinning our knuckles actually creating and extending the medium that makes all of this happen.

  6. Doc Searls says:

    Brett, I can’t speak for Harvard, but as a Berkman fellow I would love to have you come and talk. Maybe you can speak at our luncheon series in one of the next two semesters. You up for that?

  7. Brett Glass says:

    Doc, as it happens I have an in-law in Boston who is just starting chemotherapy for Hodgkin’s lymphoma. As you probably know, the cure rate for this cancer is very high but the most effective treatment consists of 6 to 8 very uncomfortable month-long cycles of chemotherapy. The entire extended family is taking turns visiting to give her moral support. I should be able to time a visit to coincide with a luncheon during the fall semester at Harvard. Please be in touch via private e-mail and we can set this up….

  8. Doc Searls says:

    Thanks, Brett. Will do.

  9. Doc,

    As I already wrote to David:

    Maybe you do not know, but Cluetrain was and still is an inspiration for entrepreneurial people all around the world.

    And it was such a discovery for me, that I made it “compulsory reading” for our sales people at MakoLab 🙂

    I even manually typed first 33 “theses” and posted to our previous website.

    So you have many fans here in this part of Europe !


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