Dave says “professional blogging” is oxymoronic. “It’s like calling someone a professional amateur.” Mark thinks it’s the beginning of the end of the field anyway.
I’m not so sure, but in any case I’ve never been fond of it. Early on I didn’t begrudge good bloggers picking up a few extra bucks by carrying advertising, since good bloggers wouldn’t be corrupted by the practice. That is, they weren’t being “pro bloggers”, just bloggers whose blogs had some ads. But in the last year I’ve seen a lot more real corruption. Here’s Mark:
|I’m starting to think that running a mass-consumption blog doesn’t lend itself to deep, insight writing unless you’re a Robert Cringely. Blogs that attract a lot of traffic are pumping out a lot of posts so they can appeal to a broad audience. And these posts – regardless of the subject – tend to be content snacks as opposed to be meals.|
|…blogging only to make money is actually flogging. So is jumping onto a topic only to goose it up on TechMeme. So is not being original.|
My dream here is that blogging survive the flogging craze. But I’m not holding my breath.