Jarrett Interaction Design, from Mix 08:
Microsoft views advertising as the key to the web ecosystem economics. And most of their examples are traditional, print-style advertising (banner ads with video, etc.). Much of their investment in these technologies is to drive the advertising business. Seems diametrically opposed to the ClueTrain Manifesto and marketing as conversation. Hugh Macleod, where are you? |
Leave a Reply to Roger Lancefield Cancel reply