Blogging X.x vs. What.what?

With linkful sourcings of Darren Rowse, Richard McManus and Mark Rizn Hopkins, Duncan Riley in The Changing Blogosphere and Blogging 2.0 shows me how full-circle blogging has become:

  Blogging 2.0 runs counter to the prevailing ethos in blogging, which is maximize your Google juice, your page views, your links in, and refrain from sharing that traffic with others, without putting the end user first. Blogging 1.0 is all about maximizing the opportunities for the blog owner while ignoring community, where as blogging 2.0 maximizes the experience for the end user (reader).
  In focusing on the experience for the end user, via linking, sharing and enabling the conversation across many places, blogging 2.0 rallies against today’s accepted norms.

So… what was blogging back when there was no advertising on it, and few of us wanted any? Back then the prevailing ethos was nothing more complicated than writing linky, interesting and helpful posts for readers rather than just for traffic. For a lot of us, that’s what it’s been all along.

Sounds to me like “Blogging 2.0” is a lot like blogging before it became flogging.

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7 Responses to Blogging X.x vs. What.what?

  1. Mark Dykeman says:

    I appreciate seeing this post and its links.

    Hope you’re back to good health following your recent problems of the pancreas.

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  3. Doc Searls says:

    Thanks, Mark. I’m fine. Only one more minor diagnostic move before I’m all clear, but right now that looks like a pro forma thing. Nothing to worry about. Moving on.

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  5. Pat Phelan says:

    I really appreciate this post, it brightened up a week where all I could see was an escape route from blogging.
    My feedreader is becoming lighter and lighter and yet again this morning I am forwarded an email from a friend where a “blogger” has contacted them and money is in the first sentence.
    It makes me sadder every day I see the growth of flogging and the reversal of strength of blogging.

  6. Doc Searls says:


    Fortunately, the Web is a big place. The sum of wheat has not declined, even if we seem to be drowning in chaff.

    Most bloggers who game their posts to attract eyeballs for advertisers are getting pittances. I’d like to say that if you’re blogging for bux you’re not really blogging, but I do know a few rich bloggers, and blog publishers, who are doing it for love as well. Those are the ones that are like the best of the old newspaper publishers: they were in it to make money, sure; but mostly they were in it for love of the good their business did in the world.

  7. I agree with Doc Searls comment, there will be very few bloggers who make money from their blog fewer that will make a lot. They will only be successful should they maintain their following – to do this they will need to maintain relevant and quality content. If there is an over focus on flogging so to be intrusive then the audience will simply go elsewhere.

    For those starting out with blogging purely to make money a majority will be disappointed.

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